Senior Product Marketing Manager

Simpli.fi; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Simpli.fi is seeking a Senior Product Marketing Manager to bridge technical innovation and market impact, reporting to the Director of Product Marketing. You will orchestrate go-to-market strategies for product releases and craft compelling narratives for agency buyers and brand marketers.

You’ll develop messaging, sales tools, and enablement materials, train sales and CS, monitor the competitive landscape, and collaborate with marketing to drive acquisition and retention across the customer

Qualifications

• 5 to 8+ years of product marketing experience.
• Confident public speaker with strong writing skills.
• Ability to lead cross-functional teams and gain support for initiatives.
• Comfort with metrics to evaluate plans and guide improvements.
• Skill in positioning products and telling value-driven stories.
• Customer-focused mindset across marketing efforts.
• Ability to track ROI and derive insights from data.
• Balance daily execution with long-term business goals.

Responsibilities

• Orchestrate launches with go-to-market strategies and defined audiences.
• Create positioning frameworks for buyers and verticals.
• Build sales tools and collateral to communicate product stories.
• Lead training for sales and CS teams on new features.
• Monitor competition and provide actionable market insights.
• Document buyer journeys and influence product decisions.
• Collaborate with marketing on campaigns for acquisition and retention.
• Represent the product line at events and webinars.
• Foster alignment across Product, Marketing, Sales Ops, and CS.

Skills

Public speaking

Written communication

Cross-functional leadership

Storytelling

Data-driven decision making

Market research

ROI analysis

Buyer persona development

Job description

WHO WE ARE:

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is the only platform that connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

WHAT WE’RE LOOKING FOR:

Simpli.fi is currently looking for a Senior Product Marketing Manager to serve as the driving force that brings our platform’s narrative to life. Reporting to the Director of Product Marketing, you will bridge the gap between technical innovation and market-facing impact by orchestrating comprehensive go-to-market strategies for product releases.

You are a proactive researcher who stays ahead of the competitive ad tech landscape and a gifted storyteller who can translate complex platform features into value-driven positioning for agency buyers and brand marketers.

In this role, you will define the core message and build the essential sales tools and collateral that empower our sales team to win, ensuring that the Simpli.fi story is told consistently and persuasively across the entire customer journey.

WHAT YOU’LL BE DOING:

• Orchestrate the launch of new product and features by developing comprehensive go-to-market strategy that define target audiences and channel strategies
• Create clear and persuasive positioning frameworks that translate technical platform capabilities into value propositions for specific buyer types and verticals
• Build and maintain a suite of sales tools and collateral including pitch decks and case studies to help the sales team communicate the product story
• Lead training sessions for sales and customer success teams to ensure they understand new features and the specific problems those features solve for users
• Monitor the competitive landscape to maintain a deep understanding of rival offerings and provide actionable insights to make informed business decisions that keep Simpli.fi differentiated in the market
• Conduct research and gather feedback to document the buyer journey and identify the key factors that influence purchasing decisions and adoption for agencies and brand marketers to provide the business with insights and influence the product team
• Collaborate with the broader marketing team to design and implement campaigns focused on acquiring new customers and retaining existing ones
• Represent the product line as a subject matter expert through the creation of written content and participation in industry events and webinars
• Build trusted relationships across Product, Marketing, Sales Operations, and Customer Success to drive execution, influence decisions, and create alignment

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 5 to 8+ years of product marketing experience
• Confident public speaker who is comfortable presenting to senior leadership and an effective writer who can produce clear professional content
• Has the communication and leadership skills necessary to gain support for new initiatives and lead cross-functional teams
• Comfortable using metrics and performance data to evaluate the success of completed plans and guide future improvements
• Capable of finding original ways to position products and tell stories that distinguish the company from its competitors
• Consistently views products and features through the eyes of the customer to ensure that all marketing efforts address actual user needs
• Skilled at tracking the return on investment for marketing activities and using evidence to identify what is or is not delivering results
• Ability to connect daily execution to long-term business goals while anticipating how market changes might impact the product roadmap
• Possesses a genuine interest in learning how products work and staying updated on competitive shifts within the advertising technology industry
• Has a solution-oriented mindset and can remain productive even when navigating tight deadlines or complex challenges

WORKING WITH US HAS ITS REWARDS:

• Awesome company environment and benefits with a great management team.
• Competitive pay based on experience.
• 17 PTO days.
• 401K match.
• Long-term incentive plan.
• Employer sponsored healthcare options.
• Hybrid work schedule.
• Fully remote options as well depending on the position.
• Company is focused on developing and mentoring employees!

Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time.