Senior Product Marketing Manager

Fireblocks; United States; Remote; USD 145,000 - 190,000; Full time

Job summary

A leading company in digital assets is seeking a Senior Product Marketing Manager to drive adoption and shape markets for Treasury Management, Wallets, and Tokenization solutions. This strategic role involves crafting messaging, leading go-to-market strategies, and collaborating with cross-functional teams to demonstrate the value of innovative solutions in the financial sector.

Qualifications

• 7+ years of Product Marketing experience, preferably in fintech, SaaS, cybersecurity, or blockchain industries.
• Exceptional storytelling skills and leadership experience.
• Market expertise in blockchain solutions and digital asset custody.

Responsibilities

• Define and execute precision GTM strategies for new and existing solutions.
• Develop clear, compelling, and competitive value propositions.
• Create tailored content and enablement strategies for sales teams.

Skills

Storytelling

Leadership

Market Expertise

Content Development

Analytical Mindset

Job description

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and are trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

About the Team

We're expanding our world-class product marketing team and looking for a high-impact Senior Product Marketing Manager to help drive adoption and shape the markets for Treasury Management, Wallets, and Tokenization solutions. This is a strategic hire: a true change maker who will bring creativity, leadership, and a drive to deliver results.

We're seeking industry storytellers, inspiring leaders, and hands-on technical product marketers passionate about the role cryptocurrency and digital assets play in global financial markets. As part of the Fireblocks product marketing team, you'll define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions, platform, and network. This role offers a significant opportunity to impact how the largest enterprises, banks, and Web3 innovators build secure, scalable digital asset businesses.

Location - Remote U.S. Eastern Time or Central Time zones only

What You’ll Do

1. Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
2. Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions for global enterprises, financial institutions, and Web3 companies.
3. Shape the Product Roadmap: Refine customer insights, monitor competitive trends, and collaborate with Product teams to influence innovation.
4. Enable Global Sales Teams: Create tailored content and enablement strategies for regions, buyer personas, and use cases.
5. Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers to increase awareness and market education.
6. Lead Product Launches: Develop strategies for bringing new products and capabilities to market effectively.
7. Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
8. Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for ongoing market impact.

What You’ll Bring

• 7+ years of Product Marketing experience, preferably in fintech, SaaS, cybersecurity, or blockchain industries.
• Exceptional storytelling skills, capable of simplifying and elevating messaging within a dynamic ecosystem.
• Leadership experience, with a hands-on approach and willingness to get involved directly.
• Market expertise in blockchain solutions, digital asset custody, treasury management, tokenization, and the buyer ecosystem.
• Strategic and tactical agility, with a proven track record of results through innovative strategies and flawless execution.
• Ability to influence cross-functional teams including Product, Sales, and Customer Success.
• Strong content development skills, including writing, storytelling, and creating marketing and enablement materials.
• Analytical mindset to define success metrics and translate data into insights.
• A passion for blockchain, cryptocurrency, digital assets, and their role in global financial transformation.

Compensation for this role ranges from $145,000 to $190,000, depending on experience and individual circumstances. This base salary is part of a total compensation package that may include bonuses, equity, and benefits.

We encourage you to consider why our mission and culture resonate with you. We are building something transformational, and we hope you are as excited about the future as we are.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. We believe our workforce should reflect the diversity of our clients, embracing diversity and inclusion in all its forms.