Principal Product Manager, LevelPlay

Unity; Bellevue (WA); On-site; USD 198,000 - 297,000; Full time

Benefits offered by this job

Comprehensive health insurance

Life insurance

Disability insurance

Commute subsidy

Employee stock ownership

Retirement plans

Generous vacation days

Parental leave support

Job summary

Unity LevelPlay is a leading mediation platform powering monetization for thousands of mobile games. A Principal Product Manager will shape the platform’s future, steering strategy and roadmap across auction dynamics, bidding, and publisher tooling, while partnering with engineering, data science, and monetization teams to ship at scale.

You’ll collaborate with top publishers and ad networks to align on direction, mentor PMs, and influence Unity’s mediation ecosystem across Grow and Create

Qualifications

• Extensive product management experience at principal level or equivalent, shaping strategy.
• Deep domain expertise in ad tech, mediation, in-app bidding, programmatic auctions, networks.
• Proven track record owning platform products end to end from definition to scale.
• Strong analytical rigor with marketplace metrics and revenue decisions.
• Experience partnering with ML/data science teams to deploy models or features.
• Exceptional stakeholder leadership aligning executives, engineers, and external partners.
• History of independent, conviction-based decision making.
• Experience in mobile gaming or mobile developer ecosystems.

Responsibilities

• Shape product vision and strategy for LevelPlay and own the roadmap from planning to launch.
• Make high-stakes platform decisions on auction mechanics and revenue optimization.
• Collaborate with engineering, data science, design, and monetization teams to ship at scale.
• Engage with top publishers and ad networks to validate direction and represent developers.
• Align stakeholders across Unity's Grow and Create divisions for a unified experience.
• Mentor and elevate PMs on the LevelPlay team.

Skills

Product leadership

Ad tech

Platform products

Data analytics

ML collaboration

Stakeholder management

Independent decision making

Mobile gaming

Job description

The opportunity

Unity LevelPlay is a leading mediation platform for game developers, sitting at the heart of Unity's Grow business. LevelPlay helps thousands of mobile game developers maximize ad revenue across the world's largest ad networks, combining real-time bidding, advanced revenue optimization, and deep analytics to power monetization for many of the top-grossing mobile games globally.

Unity LevelPlay is a leading mediation platform for game developers, sitting at the heart of Unity's Grow business. LevelPlay helps thousands of mobile game developers maximize ad revenue across the world's largest ad networks, combining real-time bidding, advanced revenue optimization, and deep analytics to power monetization for many of the top-grossing mobile games globally.

We're looking for a Principal Product Manager to help shape the future of the platform. This is a senior individual contributor role with outsized scope: you'll drive strategic bets that span the mediation stack, from auction dynamics and bidding infrastructure to publisher-facing tooling and cross-platform integrations, and influence how Unity's mediation ecosystem evolves over the next several years. You'll operate as a thought partner to product and engineering leadership, and your decisions will directly impact revenue for developers around the world and for Unity itself.

What You'll Be Doing

• Help shape the product vision and future strategy for the LevelPlay mediation platform, and own the roadmap for core areas from definition and planning through launch and iteration
• Drive high-stakes platform decisions on auction mechanics, bidding vs. waterfall dynamics, network integrations, and revenue optimization, grounded in data and marketplace understanding
• Partner deeply with engineering, data science, design, and monetization teams to ship at scale, with strict latency and reliability demands
• Engage directly with top publishers and ad network partners to understand needs, validate direction, and represent the voice of the developer in strategic decisions
• Align stakeholders across Unity's Grow and Create divisions to deliver a unified experience
• Mentor and up-level PMs across the LevelPlay team, raising the bar for strategic product decision-making

What We're Looking For

• Extensive product management experience, with a track record of operating at principal level or equivalent: shaping strategy, not just executing it
• Deep domain expertise in ad tech: mediation, in-app bidding, programmatic auctions, ad networks, or adjacent marketplace/monetization systems
• Demonstrated success owning platform products end to end, from definition through launch, iteration, and scale
• Strong analytical rigor, including comfort with experimentation, marketplace metrics (ARPDAU, eCPM, fill rate), and making revenue-impacting decisions under uncertainty
• Experience partnering with ML and data science teams to bring models, signals, or optimization features into production
• Exceptional stakeholder leadership: able to align executives, engineers, and external partners, and guide teams through ambiguity to impactful outcomes
• A track record of driving decisions independently and with conviction, grounded in your own analysis
• Experience in mobile gaming or with mobile developer ecosystems

You might also have

• Hands-on experience with ad mediation platforms
• Background in auction theory, machine learning-driven optimization, or real-time bidding systems
• Experience with SDK-based products and an understanding of the mobile ad lifecycle, including privacy frameworks (e.g. ATT, Privacy Sandbox), latency optimization, and network adapter strategy

Base Salary Range

Base Salary Range: We determine the base salary range for this role based on your primary work location:

Zone A: $175,200 - $262,800 USD gross

Zone B: $198,000 - $297,000 USD gross

Zone C: $222,500 - $333,700 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.