Senior Product Marketing Manager

Givzey; Northern (KY); Hybrid; USD 110,000 - 165,000; Full time

Benefits offered by this job

Fully remote

Job summary

Givzey is hiring a Senior Product Marketing Manager to own go-to-market strategy across our AI-native product line. You will translate what our fundraising products do into messaging that resonates with advancement professionals and arm the sales team with practical materials.

This high-ownership role lets you build a product marketing function largely from the ground up in a fast-moving startup environment, with remote collaboration across teams.

Qualifications

• 5+ years in product marketing with ownership of messaging and sales enablement.
• Experience in B2B software or startup environments with fast-moving teams.
• Strong writing and storytelling that translate product capabilities to buyers.
• Proven ability to partner with sales and produce usable materials.
• Comfort operating with ambiguity and building processes from scratch.

Responsibilities

• Own GTM strategy for the product line from plan to positioning.
• Develop messaging and ensure a consistent narrative as the suite grows.
• Define ICPs and personas for each product to sharpen targeting.
• Create sales enablement materials and run training sessions.
• Produce product marketing assets and campaigns for demand and sales.
• Track competitive intelligence and provide a clear point of view.
• Align product, sales, and marketing on launches and roadmaps.
• Incorporate feedback from sales, support, and customers into positioning.

Skills

Messaging & positioning

Sales enablement

Go-to-market strategy

Storytelling

Cross-functional leadership

Job description

Senior Product Marketing Manager

Givzey | Version2.ai

About Us

Givzey | Version2.ai is a fully remote, AI-native company that created the Autonomous Fundraising category in 2024, when it researched, developed, and deployed the world’s first Autonomous AI to address the labor shortage and capacity gap in nonprofit fundraising. Fundraising teams have a finite capacity to reach donors with one-to-one communication, on average leaving 97% of donors to their organization receiving only marketing communications. A labor shortage compounds the problem: even when organizations want to hire more fundraisers, they often can't find them. The result is a significant capacity gap, where teams can't reach large pools of high-potential donors, resulting in important organizations with world-changing missions being unable to fully execute on their visions.

Version2.ai's Virtual Engagement Officers (VEOs) close the labor shortage gap with each VEO independently managing a portfolio of up to 1,000 donors, delivering personalized outreach through text, email, video, and robotically handwritten notes year-round. VEOs don't just make staff more efficient; they manage donor portfolios independently, freeing human fundraisers to focus their time on the highest-value relationships while also closing transformational revenue for these organizations.

VEOs have already generated over $20M in fundraising revenue to date, including individual gifts as large as $100,000, at an opt-out rate of just 0.07%. Organizations deploying a VEO see 4x annual ROI on average, and the top 20% see 8x or higher. More than 250 VEOs are now deployed across higher education, healthcare, and nonprofit organizations in the U.S. and Canada, including UNICEF USA, Bucknell University, Wake Forest University, and William & Mary.

Adam Martel founded Givzey four years ago and leads the company as CEO. He previously founded, scaled, and sold Gravyty, the first company to develop and sell AI-first solutions to nonprofit organizations.

The Role

We're hiring a Senior Product Marketing Manager to own go-to-market strategy across our full product line. You'll be the connective tissue between product, sales, and marketing to translate what our AI fundraising products do into messaging that resonates with advancement professionals, and arming our sales team with the materials they need to close.

This is a high-ownership role for someone who wants to build a product marketing function largely from the ground up, in a fast-moving startup environment.

What You'll Own

• GTM strategy for our VEO, VPGO, VSO, and Gift Agreement Platform products from launch planning to ongoing positioning
• Messaging and positioning across the product line, ensuring a consistent narrative that scales as the product suite grows
• ICP and persona definition to sharpen who we sell to across each product line (development officers, planned giving officers, advancement leadership) and how their needs differ
• Sales enablement materials including decks, battlecards, and objection-handling frameworks, plus running the training sessions that get sales actually using them
• Product marketing materials such as one-pagers, case studies, website copy, and campaign assets that support both demand generation and sales conversations
• Competitive intelligence: tracking the market (including adjacent players entering AI-driven advancement tech) and equipping sales and leadership with a clear point of view
• Cross-functional alignment between product, sales, and marketing on launches, roadmap communication, and customer-facing narrative
• The customer feedback loop to bring what you hear from sales, support, and customers back into product positioning and roadmap conversations, not just pushing messaging outward

What You Bring

• 5+ years in product marketing, with meaningful ownership of messaging, positioning, and sales enablement
• Experience in B2B software, ideally in a tech or startup environment where you've had to move fast and wear multiple hats
• Strong writing and storytelling skills that allow you to turn complex product capabilities into a narrative that lands with a non-technical buyer
• A track record of partnering closely with sales teams and building materials that actually get used
• Comfort operating with ambiguity and building process where none exists yet

Nice to have:

• Experience in nonprofit tech or ed tech
• Familiarity with the advancement/fundraising space (moves management, planned giving, donor engagement)