Staff Product Marketing Manager - Data Security

Proofpoint; Draper (UT); On-site; USD 137,000 - 201,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Flexible work environment

Wellbeing and Volunteer Days

Job summary

Proofpoint is seeking a Staff Product Marketing Manager to lead messaging for the Data Security portfolio, spanning DLP, DSPM, ITM, and AI data security. You’ll own GTM and launch planning, draft compelling content, and enable sales and partners with battlecards and playbooks.

You’ll work with product and field teams to translate customer insights into sharper messaging, stronger launches, and measurable business impact across endpoints, email, SaaS, and cloud apps.

Qualifications

• 12+ years in product marketing for cybersecurity or enterprise software.
• Strong GTM strategy, launches, sales enablement experience.
• Ability to translate complex technical capabilities into customer messaging.
• Bachelor's degree required; MBA a plus.

Responsibilities

• Develop positioning and messaging for Proofpoint’s data security portfolio.
• Own GTM strategy and launch planning for new data security capabilities.
• Create high-impact content across solution briefs, web pages, presentations, webinars, blogs, and customer-facing materials.
• Build sales and partner enablement, including playbooks and battlecards.
• Track market, buyer, and competitive trends across data security categories.
• Serve as data security SME in trainings, briefings, events, and executive presentations.
• Translate customer insights into sharper messaging and stronger launches.

Skills

Product marketing

GTM strategy

Sales enablement

Cybersecurity domain

Executive communication

Education

Bachelor's degree

MBA

Job description

About Us

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values

• Bold in how we dream and innovate
• Responsive to feedback, challenges and opportunities
• Accountable for results and best in class outcomes
• Visionary in future focused problem-solving
• Exceptional in execution and impact

The Role

Proofpoint seeks a strategic and innovative Staff Product Marketing Manager to join the Data Security Product Marketing team, supporting a broad portfolio spanning Data Loss Prevention (DLP), Data Security Posture Management (DSPM), Insider Threat Management (ITM), and data security for AI. In this high-impact role, you will be the subject matter expert and market voice for how organizations protect sensitive data wherever people work, communicate, and collaborate. You will shape the narrative for helping customers prevent data loss, reduce insider risk, support compliance, and enable secure productivity across endpoints, email, SaaS applications, and cloud environments. You’ll work cross-functionally with product management, sales, strategic partners, and marketing to deliver differentiated positioning, impactful Go-to-Market (GTM) strategies, and sales enablement.

Your Day to Day

• Develop strategic positioning and messaging for Proofpoint’s data security portfolio, including DLP, DSPM, ITM, and data security for AI, anchored in customer needs around data protection, compliance, and secure productivity.
• Own GTM strategy and launch planning for new data security capabilities, partnering with product, sales, channel, and demand teams to drive awareness, pipeline, and adoption.
• Create high-impact content across solution briefs, web pages, presentations, webinars, demo scripts, blogs, and customer-facing materials.
• Build sales and partner enablement, including playbooks, battlecards, objection handling, discovery questions, competitive guidance, and talk tracks.
• Track market, buyer, and competitive trends across DLP, insider risk, cloud data security, and adjacent data protection categories.
• Serve as a data security subject matter expert in sales trainings, customer briefings, field events, analyst conversations, webinars, and executive presentations.
• Partner with product and field teams to translate customer insights, use cases, and adoption patterns into sharper messaging, stronger launches, and more effective GTM.

What you bring to the team

• 12+ years in product marketing for cybersecurity, data security, DLP, DSPM, insider risk, email security, endpoint security, cloud security, or related enterprise software.
• Strong understanding of data security use cases across DLP, DSPM, ITM, endpoint, email, cloud, SaaS applications, AI tools, data classification, policy management, compliance, and incident response.
• Proven ability to translate complex technical capabilities into clear, customer-centric messaging for security, risk, compliance, IT, and executive audiences.
• Experience leading GTM strategy, launches, sales enablement, and campaign planning for enterprise security solutions.
• Strong market and competitive analysis skills, with the ability to turn insights into positioning, sales guidance, and product feedback.
• Excellent communication and presentation skills across executive briefings, analyst conversations, webinars, customer meetings, and industry events.
• Collaborative, analytical, and execution-focused, with the ability to influence cross-functional teams and drive measurable business impact.
• A bachelor’s degree is required; a technical concentration or MBA is a plus.

Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us

• Competitive compensation
• Comprehensive benefits
• Career success on your terms
• Flexible work environment
• Annual wellness and community outreach days
• Always on recognition for your contributions
• Global collaboration and networking opportunities

Our Culture

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to [e-mail].

Base Pay Ranges

SF Bay Area, New York City Metro Area

Base Pay Range 187,700.00 - 275,275.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska

Base Pay Range 151,000.00 - 221,430.00 USD

All other cities and states excluding those listed above

Base Pay Range 137,000.00 - 200,915.00 USD

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.