Manager, Field Marketing Programs

Proofpoint; Philadelphia (Philadelphia County); Hybrid; USD 102,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Global collaboration opportunities

Job summary

Proofpoint is seeking a results-driven Manager, Field Marketing Programs to lead the Americas Field Marketing team. The role focuses on regional marketing strategies that drive demand, accelerate pipeline, and support revenue growth across the Americas.

You will lead a team responsible for campaign creation, invitation emails, landing pages, audience management, virtual event programs, direct mail, targeted campaigns, and lead management, while ensuring consistency and scalability across

Qualifications

• Bachelor's degree in Marketing or a related field.
• 7+ years of related marketing experience, including previous people leadership experience.
• Extensive experience with Marketo and Salesforce.com; Marketo certification is a plus.
• Strong project management and organizational skills.
• Detail-oriented, with the ability to manage multiple priorities while maintaining a high standard of quality.
• Strong communication and interpersonal skills.
• Proven ability to lead, coach, and develop high-performing teams.
• Must enjoy working in a collaborative environment with shared team goals.
• Should have a passion for Field Marketing.

Responsibilities

• Support regional marketing programs by creating and managing campaigns in Marketo and Salesforce.
• Coordinate roadshows, seminars, virtual events, and industry events.
• Run executive and C-level campaigns to create and accelerate opportunities.
• Develop alliance and partner marketing programs.
• Lead greenfield programs for new account and contact acquisition.
• Facilitate multilingual large-scale virtual events for thousands of attendees.
• Ensure accurate lead management and Salesforce reporting.
• Manage third-party vendors and promotional items.
• Oversee purchasing, vendor invoicing, and onsite event support.

Skills

Leadership

Project management

Communication

Organization

Team coaching

Marketing strategy

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Salesforce.com

Job description

About Us

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

About Us

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values

• Bold in how we dream and innovate
• Responsive to feedback, challenges and opportunities
• Accountable for results and best in class outcomes
• Visionary in future focused problem-solving
• Exceptional in execution and impact

The Role

Proofpoint is seeking a results-driven Manager, Field Marketing Programs who thrives in a fast-paced environment to join the Americas Field Marketing team. The team is responsible for regional marketing strategies that drive demand, accelerate pipeline, and support revenue growth across the Americas. Working closely with Sales and cross-functional Marketing teams, the organization ensures regional priorities are aligned with global marketing initiatives while delivering impactful programs across all territories.

This role leads the Field Marketing Programs team, which partners closely with the Field Marketing Managers to bring regional marketing campaigns to life. The team owns campaign creation and supports the delivery of regional marketing programs, including campaign setup, invitation emails, landing pages, audience management, virtual event programs, direct mail, targeted campaigns, and lead management. The manager is responsible for ensuring consistency and accuracy across all campaigns while continuously improving processes and scalability to support the success of the Americas Field Marketing organization.

The ideal candidate is a collaborative leader with strong project management expertise who enjoys developing high-performing teams, optimizing processes, and fostering a culture of continuous improvement. They are highly organized, detail-oriented, and excel at managing multiple priorities while enabling the success of the Americas Field Marketing team in achieving quarterly business objectives.

Your day-to-day

• Support the Field Marketing Managers with regional marketing programs by creating and managing campaigns, including Marketo campaign builds, invitation emails, landing pages, audience management, campaign setup, and reporting. These integrated marketing programs may include
  • Roadshows, seminars, virtual events, and industry events supporting net-new, cross-sell, and upsell opportunities
  • Executive and C-level campaigns designed to create and accelerate opportunities while positioning Proofpoint as a thought leader
  • Alliance and Partner Marketing programs that build co-marketing initiatives into regional marketing plans
  • Greenfield programs targeting new account and contact acquisition
• Facilitate highly successful, large-scale, multilingual virtual event programs for thousands of attendees, ensuring a seamless experience for speakers, attendees, and internal stakeholders.
• Ensure accurate lead management
• Support the creation of targeted direct mail campaigns.
• Manage appointment-setting campaigns.
• Monitor campaign accuracy within Salesforce.
• Manage third-party vendors supporting event recruitment programs.
• Source promotional items, monitor inventory management, and oversee fulfillment partners.
• Ensure marketing collateral is up to date and marketing event equipment is maintained and event-ready.
• Manage purchase orders and the vendor invoicing process.
• Onsite event support, when required.

What You Bring To The Team

• Bachelor's degree in Marketing or a related field.
• 7+ years of related marketing experience, including previous people leadership experience.
• Extensive experience with Marketo and Salesforce.com required; Marketo certification is a plus.
• Strong project management and organizational skills.
• Detail-oriented, with the ability to manage multiple priorities while maintaining a high standard of quality.
• Strong communication and interpersonal skills.
• Proven ability to lead, coach, and develop high-performing teams.
• Must enjoy working in a collaborative environment with shared team goals.
• Should have a passion for Field Marketing.

Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us

• Competitive compensation
• Comprehensive benefits
• Career success on your terms
• Flexible work environment
• Annual wellness and community outreach days
• Always on recognition for your contributions
• Global collaboration and networking opportunities

Our Culture

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to [e-mail].

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.

Base Pay Ranges

• SF Bay Area, New York City Metro Area: Base Pay Range 136,200.00 - 214,005.00 USD
• California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: Base Pay Range 112,700.00 - 177,100.00 USD
• All other cities and states excluding those listed above: Base Pay Range 101,600.00 - 159,720.00 USD