Senior Product Marketing Manager

Recruiting From Scratch; New York, California, San Francisco (NY, MO, CA); Hybrid; USD 165,000 - 190,000; Full time

Job summary

An innovative cybersecurity company is seeking a Senior Product Marketing Manager to drive go-to-market success. In this pivotal role, you'll articulate the value of cutting-edge products to security and engineering stakeholders. Collaborating across functions, you will shape positioning and launch new features, ensuring the company stands out in a competitive landscape. This is a unique opportunity to join a high-growth firm that empowers developers to ship secure code. If you thrive in dynamic environments and have a passion for product marketing, this role is tailored for you.

Benefits

Health benefits (90% medical, 100% dental & vision)

Significant equity grant

Visa sponsorship available

Flexible work environment

Qualifications

• 4+ years in product marketing or related roles.
• Experience marketing to technical audiences.
• Strong cross-functional collaboration skills.

Responsibilities

• Develop and execute product launches for new features.
• Own messaging and competitive differentiation.
• Translate technical value into compelling content.

Skills

Product Marketing

Developer Advocacy

Product Management

Communication Skills

Market Research

Technical Marketing

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

GTM Content Creation

User Research Tools

Job description

Who is Recruiting from Scratch:

Recruiting from Scratch is a premier talent firm that focuses on placing the best product managers, software, and hardware talent at innovative companies. Our team is 100% remote and we work with teams across the United States to help them hire.

About the client:

Title of Role: Senior Product Marketing Manager
Location: San Francisco, CA or New York, NY (Hybrid)
Company Stage of Funding: Growth Stage (~$100M+ raised)
Office Type: Hybrid (1–2 days/week in SF office or NYC)
Salary: $165,000 – $190,000 base + equity

Company Description

Semgrep is a high-growth cybersecurity company revolutionizing secure software development. As creators of the industry’s most popular static application security testing (SAST) tool, the team has built the Semgrep AppSec Platform to help organizations catch and remediate vulnerabilities early—without slowing down developers.

With backing from top-tier investors (Felicis, Lightspeed, etc.), 175+ team members, and customers like Snowflake, Lyft, and Figma, Semgrep is quickly becoming the default security platform for modern engineering teams.

What You Will Do

As a Senior Product Marketing Manager, you’ll play a pivotal role in driving go-to-market success by clearly articulating the value of Semgrep’s products to security and engineering stakeholders.

You’ll work across functions—product, sales, marketing, and community—to shape positioning, launch new features, and build the tools that help Semgrep stand out in a competitive AppSec landscape.

Key responsibilities include:

• Develop and execute product launches for new features and capabilities

• Own messaging, positioning, and competitive differentiation

• Translate technical value into clear, compelling content (e.g., one-pagers, decks, web copy)

• Partner with sales and pre-sales to create high-impact enablement materials

• Conduct user research and synthesize field insights to guide strategy

• Collaborate closely with product managers and developer advocates

• Contribute to community and demand generation programs

Ideal Candidate Background

• 4+ years in a product marketing, developer advocacy, or product management role

• Experience marketing to technical audiences (developers, security engineers, DevOps)

• Strong cross-functional experience working with sales, product, and engineering

• Ability to create effective GTM content informed by research, customer feedback, and market dynamics

• Experience at a growth-stage or early-stage startup

• Excellent communication skills across media and formats

• Familiarity with software development workflows and application security concepts

Nice to Have

• Background in AppSec, DevSecOps, or developer tooling

• Strong understanding of code scanning, dependency management, or secrets detection

• Experience with iterative GTM testing and experimentation

• Based in or open to working hybrid from San Francisco (ideal), or New York

Compensation, Benefits, and Other Details

• Competitive base salary: $165,000 – $190,000

• Significant equity grant (ISOs), estimated value between $185,000 – $290,000

• Health benefits: 90% of medical, 100% of dental & vision for employee + dependents

• Hybrid work: 1–2 days/week onsite in SF or NYC

• Visa sponsorship available for qualified candidates

• Full-time, high-impact role with rapid hiring timeline (2 open headcount)

This is a rare opportunity to join a cutting-edge cybersecurity company at a pivotal moment of growth. If you love shaping narratives, launching impactful products, and empowering developers to ship secure code—this role is for you.