Senior Product Marketing Manager

KLDiscovery, Inc.; McLean (VA); Remote; USD 135,000 - 150,000; Full time

Job summary

KLDiscovery, Inc. is seeking a seasoned Senior Manager of Product Marketing to bridge Product, Sales, and Marketing. You will own go-to-market strategy end to end, craft positioning and messaging, and translate complex AI-enabled features into customer value.

This is a senior, cross-functional role that partners with Product, Sales, and Leadership to drive adoption, pipeline, and revenue, with remote-friendly cadence in US Central/Eastern time zones.

Qualifications

• 5+ years in product marketing within SaaS, legal tech, or enterprise software.
• Proven experience developing go-to-market strategy, positioning, and launches
• Experience translating technical capabilities, including AI-driven solutions, to clear, differentiated customer value
• Demonstrated ability to influence pipeline outcomes through sales enablement, positioning, and storytelling skills
• Demonstrated experience using AI to scale product marketing work
• Experience working cross-functional with Product, Sales, and Marketing, including stakeholders, and driving alignment across teams
• Experience in go-to-market environments

Responsibilities

• Define and execute global go-to-market strategies for products, features, and AI-driven enhancements
• Lead segmentation, targeting, positioning, and pricing alignment across key buyer personas
• Align roadmap priorities with market opportunity and revenue impact in partnership with Product and Sales
• Translate complex eDiscovery workflows into clear, compelling value propositions
• Develop differentiated messaging frameworks that clearly articulate business impact, including efficiency, cost reduction, and risk mitigation
• Ensure consistency and scalability across all marketing and sales channels, while actively contributing to key narratives and campaigns
• Lead cross-functional planning and execution of product and feature launches at a global scale
• Define launch frameworks, timelines, and success metrics
• Drive adoption through coordinated campaigns, enablement, and post-launch performance analysis
• Develop and contribute to high-impact sales enablement initiatives, shaving core assets such as battle cards, pitch decks, ROI tools, and demo narratives
• Improve win rates and deal velocity through strong positioning
• Support strategic deals with tailored messaging and direct involvement in key opportunities
• Monitor industry trends including regulatory shifts and AI adoption
• Conduct competitive analysis to inform positioning
• Deliver insights to Product, Sales, and leadership to influence strategy and decision making
• Represent KLDiscovery in across industry channels, including webinars, events, thought leadership, and strategic engagements
• Act as voice of the customer to influence roadmap and innovation

Skills

Product marketing

Go-to-market strategy

Messaging & storytelling

Cross-functional collaboration

AI-driven marketing

Job description

The Role

KLDiscovery is seeking a seasoned Senior Manager of Product Marketing with a full understanding of product marketing to bridge Product, Sales, and Marketing. They apply deep expertise to substantive, complex assignments, own go-to-market strategy end to end, craft product positioning and messaging, and drive product adoption. This is a senior, cross-functional role that translates complex product features into completing customer stories to generate revenue. Where strategy meets execution, and where complex technology is transformed into clear, compelling value for the market.

You will own a significant product set end-to-end, including positioning, launch, and delivery across customer touchpoints. You will translate technical innovation, including AI-driven capabilities, into differentiated messaging that drives adoption, accelerates pipeline, and fuels revenue growth.

You will operate close to the work, exercising judgment to determine methods and approaches on new or ambiguous assignments, crafting narratives, leading launches with broad latitude, and enabling sales teams to win.

The ideal candidate is a strategic storyteller and operator who thrives in complex, fast-paced B2B environments. You are equally comfortable defining market positioning as you are building a pitch deck or refining messaging for a key deal. You bring a deep understanding of enterprise buyers, a passion for translating technical products into business outcomes, and the leadership presence to partner with and influence Product, Sales, and Marketing leadership, drive cross-functional alignment, and represent the product externally and to executive audiences.

Can be remote anywhere in US. Central or Eastern time zone preferred.

WhatYou'llDo

• Define and execute global go-to-market strategies for products, features, and AI-driven enhancements


• Lead segmentation, targeting, positioning, and pricing alignment across key buyer personas


• Align roadmap priorities with market opportunity and revenue impact in partnership with Product and Sales


• Translate complex eDiscovery workflows into clear, compelling value propositions


• Develop differentiated messaging frameworks that clearly articulate business impact, including efficiency, cost reduction, and risk mitigation


• Ensure consistency and scalability across all marketing and sales channels, while actively contributing to key narratives and campaigns


• Lead cross-functional planning and execution of product and feature launches at a global scale


• Define launch frameworks, timelines, and success metrics


• Drive adoption through coordinated campaigns, enablement, and post-launch performance analysis


• Develop and contribute to high-impact sales enablement initiatives, shaving core assets such as battle cards, pitch decks, ROI tools, and demo narratives


• Improve win rates and deal velocity through strong positioning


• Support strategic deals with tailored messaging and direct involvement in key opportunities


• Monitor industry trends including regulatory shifts and AI adoption


• Conduct competitive analysis to inform positioning


• Deliver insights to Product, Sales, and leadership to influence strategy and decision making


• Represent KLDiscovery in across industry channels, including webinars, events, thought leadership, and strategic engagements


• Act as voice of the customer to influence roadmap and innovation

WhatYou'llBring

• 5+ years in product marketing within SaaS, legal tech, or enterprise software


• Proven experience developing go-to-market strategy, positioning, and launches


• Experience translating technical capabilities, including AI-driven solutions, to clear, differentiated customer value


• Demonstrated ability to influence pipeline outcomes through sales enablement, positioning, and storytelling skills


• Demonstrated experience using AI to scale product marketing work


• Experience working cross-functional with Product, Sales, and Marketing, including stakeholders, and driving alignment across teams


• Experience in go-to-market environments

Preferred

• Experience in eDiscovery, litigation support, or compliance

Success Metrics

• Product adoption and usage growth


• Pipeline generation, growth, and market share expansion


• Win rate improvement and reduced sales cycle


• Customer satisfaction and retention

At KLD we invest in employees and their families by placing their wellbeing first. We offer competitive total compensation that includes base pay, bonus potential, inclusive benefits, wellness programs, and perks. We use market and industry data to inform pay decisions while considering geography and labor markets, individual experience, and business needs. Individual compensation will vary, although a reasonable estimate of the current annualized base pay range for this position is $135,000 to $150,000.

KLDiscovery is an Equal Opportunity Employer, and we do not discriminate on the basis of race, color, religion, ancestry, sex, gender identity, gender expression, sexual orientation, marital or family status, pregnancy, age, veteran status, genetic information, or any other characteristic protected by applicable law. The decisions made during the hiring process are based solely on qualifications, experience, and needs of the business.