Senior Product Marketing Manager

Probook; Manhattan (KS); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Equity

Ramp card for commuting/meals

Office snacks

Direct access to world-class investors

Job summary

Probook seeks a seasoned product marketing leader to architect messaging that scales from cold outbound to multi-year enterprise renewals. You will own the narrative, drive ICPs, personas, and JTBD, and shape pricing and packaging to influence Sales outcomes.

With 8+ years in vertical SaaS, you will partner with founders and product leaders, thrive in ambiguity, and lead in an in‑office, high‑intensity environment in NYC. Travel to customer sites is expected monthly.

Qualifications

• 8+ years in product marketing, ideally in B2B or vertical SaaS.
• Experience partnering directly with founders or executive leadership on positioning and narrative.
• NYC-based and excited about in‑office collaboration in a high‑intensity environment.
• Willing to travel for customer and prospect onsite visits at least once a month.
• Authorized to work in the United States.

Responsibilities

• Own positioning and messaging architecture for company, product, persona, and vertical levels.
• Translate technical differentiation into buyer-facing value for enterprise customers.
• Ensure consistency across sales conversations, content, and market-facing communications.
• Define ICPs, personas, and JTBD actionable for Sales and Marketing.
• Drive pricing and packaging and product launches with GTM execution.

Skills

Vertical SaaS experience

Enterprise sales alignment

Partnership with founders/exec leaders

Strong design eye

Excellent written/verbal communication

Job description

THE ROLE

You’ll be the strategic architect behind why customers choose Probook, building the positioning and narrative that scales from a first cold outbound email to a multi-year enterprise renewal.

This role is for marketers who want to see their work directly shape competitive outcomes. Positioning clarity is the leading predictor of win rate in complex, multi‑stakeholder deals. Your narrative and enablement directly determine how Sales performs in the room.

WHAT YOU'LL DO

Positioning & Messaging

• Own Probook’s messaging architecture from company narrative to product, persona, and vertical levels.
• Translate technical differentiation into clear, buyer‑facing value that resonates with enterprise customers.
• Ensure consistency across sales conversations, content, and market‑facing communications.
• Define ICPs, personas, and jobs‑to‑be‑done that are actionable for Sales and Marketing.
• Drive pricing and packaging.

Sales Enablement

• Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
• Build and maintain a focused, high‑impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
• Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field.
• Drive adoption through training, onboarding, and tight feedback loops.

Competitive Intelligence

• Own Probook’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics.
• Translate insights into clear, actionable guidance for Sales and updates to positioning.
• Stay ahead of category shifts across home services software, AI‑enabled operations, and dispatch technology.

Vertical & Segment GTM

• Own go‑to‑market strategy for key segments: independent owners and PE‑backed roll‑ups.
• Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation.
• Ensure vertical strategies are activated consistently across campaigns, content, and sales motions.

Product Launch & GTM Execution

• Own GTM for product launches and major releases from positioning through market activation.
• Partner with Engineering to ensure commercial readiness, including packaging, pricing input, and sales readiness.
• Define success metrics and feed learnings back into future launches and product strategy.

WHO YOU ARE

Craft & Experience

• Background in vertical SaaS, ideally in a technical product environment.
• Experience with enterprise sales motions and how positioning shifts as deal size grows.
• A track record of partnering directly with founders and product leaders.
• A strong design eye — you care about how positioning and enablement materials look and feel, not just what they say.

Operator Mindset

• You’re energized by moving win rates and deal velocity, not just shipping campaigns.
• You thrive in ambiguity and love translating complex product capability into simple, credible language.
• High agency: you make the story happen rather than waiting for a brief.

Judgment & Communication

• Exceptional written and verbal communication.
• Strong business acumen: comfortable discussing competitive dynamics, deal strategy, and category positioning.
• You know when to lead independently, when to collaborate, and when to elevate.

REQUIREMENTS

• 8+ years in product marketing, ideally in B2B or vertical SaaS.
• Experience partnering directly with founders or executive leadership on positioning and narrative.
• NYC‑based and excited about in‑office collaboration in a high‑intensity environment.
• Willing to travel for customer and prospect onsite visits at least once a month.
• Authorized to work in the United States.

Compensation & Benefits

• Equity: Meaningful early‑stage equity.
• Salary: $175,000 - $200,000 (OTE)
• Health: Comprehensive medical, dental, and vision.
• Perks: $500 monthly Ramp card for commuting, meals, gym, etc. (plus $25 in nightly meal delivery credit) and really good office snacks.
• Access: Direct access to world‑class investors and advisors.