Senior Product Marketing Manager

SelectOne; Buffalo (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

SelectOne is seeking a Senior Product Marketing Manager to lead product strategy and commercialization across the orthodontic and dental portfolio. This role reports to the President/CEO and connects customers with Sales, Marketing, Engineering, Manufacturing, Quality and Customer Support.

You will drive market understanding, identify growth opportunities, and shepherd products from concept to launch and lifecycle management.

Responsibilities

• Own product strategy and lifecycle management across the orthodontic and dental product portfolio.

Job description

The Senior Product Marketing Manager will lead product strategy and commercialization across the company’s orthodontic and dental product portfolio. Reporting directly to the President/CEO, this person will serve as a key connection between customers and the organization’s Sales, Marketing, Engineering, Manufacturing, Quality, and Customer Support teams.

This is a commercially focused product leadership role responsible for understanding the market, identifying opportunities for growth and ensuring products successfully move from concept and development through launch, adoption and ongoing lifecycle management.

Responsibilities

• Own product strategy and lifecycle management across the orthodontic and dental product portfolio.
• Lead commercialization and go-to-market planning for new products, enhancements and product line expansions.
• Develop product positioning, value propositions, launch strategies and sales enablement materials.
• Gather customer and practitioner feedback to identify unmet needs, market opportunities and potential product improvements.
• Analyze competitive products, industry trends, customer adoption and overall product performance.
• Partner with Sales and Marketing to drive customer adoption, clinician education and successful product launches.
• Work cross-functionally with Engineering, Manufacturing, Quality, Digital Dentistry and Customer Support to align product strategy with execution.
• Monitor revenue, margin, adoption and other product performance metrics and recommend pricing, positioning and product improvement strategies.
• Develop business cases and recommendations for new product development and portfolio investments.
• Participate in customer visits, industry events and trade shows to maintain a strong understanding of the market.