Senior Product Marketing Lead - Remote EdTech Campaigns

iCivics; Northern (KY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health First: Medical options with $0

Remote US: 100% remote option

Paid time off to support rest and PTO

Job summary

iCivics is seeking an Associate Director of Product Marketing in Cambridge, MA. You will lead integrated campaigns and go-to-market execution for the organization’s key offerings, partnering with Product, Engagement, and Learning teams to deliver impactful education campaigns.

The role starts hands-on and is expected to evolve toward strategic leadership, shaping messaging, audience insights, and launch readiness across multiple channels.

Qualifications

• At least 8 years of relevant experience in product marketing, integrated marketing, campaigns, or related work.
• Experience planning and executing integrated campaigns across multiple channels.
• Direct experience leading product launches or go-to-market initiatives.
• Strong experience developing product positioning, value propositions, and audience messaging.
• Excellent writing and editing skills for persuasive campaign content.
• Experience producing assets and materials in a hands-on contributor role.
• Experience applying audience research, personas, or customer journey insights to marketing decisions.
• Strong cross-functional communication and relationship-building skills.
• Ability to move between strategic planning and detailed execution.
• Strong project management and ability to coordinate multiple contributors and deadlines.

Responsibilities

• Lead integrated marketing campaigns for major organizational priorities and campaigns (back-to-school, Constitution Day, product launches).
• Develop go-to-market plans for new products, resources, features, and updates.
• Define target audiences, value propositions, positioning, messages, and launch plans.
• Coordinate launches across Product, Engagement, Professional Learning, Development, Marketing and other teams.
• Develop launch briefs, messaging guides, FAQs, presentations, and demos.
• Lead post-launch reviews and translate insights into improvements for future campaigns.
• Support ongoing product adoption after initial launch period.

Job description

iCivics is seeking an Associate Director of Product Marketing in Cambridge, MA. You will lead integrated campaigns and go-to-market execution for the organization’s key offerings, partnering with Product, Engagement, and Learning teams to deliver impactful education campaigns.

The role starts hands-on and is expected to evolve toward strategic leadership, shaping messaging, audience insights, and launch readiness across multiple channels.