Remote Associate Director, Product Marketing

Icivics-Inc.; Cambridge (MA); On-site; USD 81,000 - 99,000; Full time

Job summary

iCivics is seeking an Associate Director of Product Marketing in Cambridge, MA to lead integrated marketing campaigns for our classroom-focused products and services.

In this hands-on role, you will develop positioning and messaging, coordinate across Product, Engagement and Development, and advance audience insights into planning, with potential for broader leadership as the team grows.

Qualifications

• 8+ years of relevant experience in product marketing, integrated marketing, campaign management, or related work.
• Experience planning and executing integrated campaigns across multiple channels.
• Direct experience leading product launches or go-to-market initiatives.
• Strong experience developing product positioning, value propositions, and audience-specific messaging.
• Excellent writing and editing skills, with the ability to create clear and persuasive campaign content.
• Hands-on experience producing campaign assets and materials.
• Experience applying audience research, personas, or customer journey insights to marketing decisions.
• Strong project management skills and the ability to coordinate multiple contributors, deadlines, and dependencies.

Responsibilities

• Lead integrated marketing campaigns for major organizational priorities.
• Establish campaign goals, audiences, messages, calls to action, timelines, deliverables, channel plans, and measures of success.
• Write and produce campaign materials, including email copy, landing-page content, digital assets, presentations, toolkits, promotional materials, and audience-facing resources.
• Coordinate campaign execution across email, web, social media, paid media, events, partnerships, and other relevant channels.
• Partner with channel owners, designers, agencies, contractors, and internal teams to move campaigns from planning through launch.
• Manage campaign timelines, dependencies, reviews, approvals, and post-campaign evaluation.
• Identify opportunities to strengthen audience engagement, product discovery, adoption, and continued use.
• Develop go-to-market plans for new products, resources, features, services, and major updates.
• Define target audiences, value propositions, positioning, key messages, launch plans, required materials, and measures of success.
• Translate product, curriculum, and service details into clear audience benefits.
• Ensure that launches are coordinated across Product, Engagement, Professional Learning, Development, Marketing, and other participating teams.
• Develop launch briefs, readiness plans, messaging guides, FAQs, presentations, demonstrations, and other supporting materials.
• Lead post-launch reviews and recommend changes based on campaign performance, product adoption, and audience feedback.
• Support ongoing product adoption after the initial launch period.

Job description

iCivics is seeking an Associate Director of Product Marketing in Cambridge, MA to lead integrated marketing campaigns for our classroom-focused products and services.

In this hands-on role, you will develop positioning and messaging, coordinate across Product, Engagement and Development, and advance audience insights into planning, with potential for broader leadership as the team grows.