Senior Product Marketing Lead – MCU & Platform Solutions

Renesas Electronics; Austin (TX); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Renesas Electronics seeks a senior-level product leader to drive customer discovery, define market requirements, and shape the RX/RA roadmap across RX200, RX600, RX700, RA4 and RA6. You will own business cases, coordinate with engineering, marketing, and sales, and manage pre-NPI alignment with lead customers.

The role demands strong English communication, cross-cultural collaboration with Japanese teams, and regular travel across the United States to customer sites and partners.

Qualifications

• Bachelor’s or Master’s degree in electrical engineering, electronics, computer engineering, embedded systems or a related discipline.
• Experience in MCU product definition, system architecture, applications engineering or technical marketing.
• Strong knowledge of 32‑bit MCU architectures and embedded-system trade-offs.
• Demonstrated ability to conduct customer discovery and convert ambiguous needs into prioritized product requirements.
• Experience building product business cases and influencing cross-functional decisions without direct authority.
• Understanding of U.S. customer engagement, regional market dynamics, distribution and channel models.
• Professional fluency in English, with strong written, presentation, executive-communication and negotiation skills.
• Ability to travel regularly to customer and internal sites across the United States and collaborate across time zones.
• Strong cross-cultural communication skills with Japanese teams.

Responsibilities

• Customer discovery and market insight: Build direct relationships with priority U.S. customers, distributors, ecosystem partners and regional teams.
• Product definition: Translate validated needs into market requirements documents, value propositions, product specifications and platform/derivative recommendations.
• RX and RA portfolio roadmap: Shape roadmap and lifecycle choices across RX200, RX600, RX700, RA4 and RA6.
• Business case ownership: Develop volume, ASP, revenue, margin, investment and risk assumptions; align stakeholders.
• Competitive strategy: Benchmark against MCU competitors and translate insights into win themes.
• Cross-functional leadership: Drive alignment with Engineering, PMO, Product Marketing, Sales, Operations, Finance.
• Early customer engagement: Secure lead customers and close requirement gaps before mass-production decisions.
• NPI and lifecycle execution: Guide launch readiness, pricing logic, training and product collateral.

Skills

English fluency

Customer discovery

Cross-cultural communication

Travel readiness

Education

Bachelor’s or Master’s degree in electrical/electronics/computer engineering or embedded systems

Job description

Renesas Electronics seeks a senior-level product leader to drive customer discovery, define market requirements, and shape the RX/RA roadmap across RX200, RX600, RX700, RA4 and RA6. You will own business cases, coordinate with engineering, marketing, and sales, and manage pre-NPI alignment with lead customers.

The role demands strong English communication, cross-cultural collaboration with Japanese teams, and regular travel across the United States to customer sites and partners.