Sr Staff Product Marketing Specialist

Renesas Electronics; Plano (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Renesas Electronics in Plano, TX is seeking an experienced Product Marketing professional to lead strategy, execution, and lifecycle management for the Entry Line 32-bit MCU portfolio. You will translate market needs into roadmap decisions, partner across engineering, regional marketing, sales, and operations to drive growth.

The role requires a Master’s degree ( EE/CE ), 8+ years in semiconductors or embedded systems and 5+ years in product management, with strong business acumen and

Qualifications

• Master’s degree in electrical engineering, computer engineering, or a related technical field (MBA is a plus).
• 8+ years of experience in semiconductor, embedded systems, or related industries.
• 5+ years in product management or product line management.
• Experience in product management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
• Understanding of microcontroller/processor, connectivity applications across consumer, industrial, automotive, data center or communications infrastructure.
• Understanding of embedded software ecosystems and semiconductor cost structures, wafer economics, and supply chain dynamics.
• Strong business acumen and data-driven decision making.
• Strong analytical and financial modeling skills.
• Customer-centric orientation and high energy, self-motivation.
• Excellent written and oral communications skills with ability to present complex concepts clearly.
• Excellent interpersonal skills and ability to influence cross-functional stakeholders.
• Ability to collaborate across locations and time zones in a fast-paced environment.
• Track record of launching products, design-wins, and revenue growth.

Responsibilities

• Define product investment and roadmap strategy.
• Develop high-ROI product investment strategy for revenue growth aligned with market trends.
• Define a strong product roadmap for short- and long-term horizons.
• Collaborate with Product Managers & System Architects on product definition.
• Translate customer requirements into actionable specifications.
• Support architecture trade-offs with engineering.
• Build business cases for new product investments and feature expansions.
• Align products with line strategy and drive cross-functional execution.
• Partner with engineering on milestones and with operations on supply planning and lifecycle transitions.
• Enable sales and FAEs with competitive analysis and collateral.
• Develop go-to-market strategies and product launch materials.
• Establish deep relationships with key customers and align roadmaps.

Skills

Business acumen

Strategic thinking

Analytical thinking

Financial modeling

Communication skills

Interpersonal skills

Cross-functional collaboration

Global/or multi-location collaboration

Fast-paced adaptability

Launch success experience

Education

Master's degree in electrical engineering or computer engineering

MBA (plus)

Job description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, Analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Job Description

Product Marketing S is responsible for strategy, execution, business performance, and ownership of a defined subset of the Entry Line 32-bit MCU product portfolio, including hardware and software platforms. Reporting to the Product Line Manager (PLM), this role supports product and roadmap definition by translating market needs, customer feedback, and competitive benchmarking into clear product and portfolio strategy. The role partners with and influences cross-functional teams across engineering, regional marketing, sales, FAEs, and operations to drive execution and business growth. It also contributes to benchmarking, pricing strategy, product collateral, promotion, and lifecycle management for products within the Entry Line portfolio.

Key Responsibilities

Job functions would include (but not limited to):

• Product investment and roadmap strategy
• Develop a high-ROI product investment strategy for fast revenue growth aligned with market trends and target segments
• Define a strong product roadmap for short-term and long-term based on product family approach
• Product definition and planning – Working with Product Managers & System Architects
• Translating customer requirements into requirements.
• Support architecture trade-offs with engineering
• Build business cases for new product investments and derivative feature expansions
• Ensure product alignment with product line strategy
• Cross-functional execution
• Partner with engineering on product execution milestones
• Partner with operations on supply planning, cost reduction initiatives, and lifecycle transitions
• Partner with marketing with ‘go-to-market’ strategy execution and product launch collateral
• Enable sales and FAEs with competitive analysis, training and promotional collateral
• Establish deep relationships with key customers
• Align with customers on product roadmap, product definitions, and design-win support
• Track competition products and benchmark performance to update investment roadmap
• Collaborate with Regional Marketing, Sales, and FAEs to drive design-ins, design-wins, and revenue growth targets
• Drive PCNs and EOL planning in close collaboration with operations

Qualifications

• Master’s degree in electrical engineering, computer engineering, or a related technical field. MBA is a plus.
• 8+ years of experience in semiconductor, embedded systems, or related industries.
• 5+ years in product management or product line management.
• Experience in product management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
• Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
• Understanding of:
• Embedded software ecosystems
• Semiconductor cost structures, wafer economics, and supply chain dynamics
• Strong business acumen.
• Strategic thinking with data-driven decision making.
• Strong analytical and financial modeling skills.
• Customer-centric orientation.
• High energy, self-motivation and go-getter attitude.
• Excellent written and oral communications skills. Ability to present complex concepts in a clear, concise and effective way.
• Excellent interpersonal skills. Ability to influence cross-functional stakeholders.
• Ability to work effectively with teams located in multiple locations and time zones around the world.
• Ability to collaborate and be effective in a fast-paced environment.
• Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

• We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read ourDiversity & Inclusion Statement .

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.

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