Senior B2B Product Marketing Leader

Aeva; Mountain View (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision

401k plan

Paid holidays

Parental leave

Flexible time off

Pre-tax commuter benefits

Job summary

Aeva is seeking a senior product marketing leader to own the complete marketing experience for our growing product portfolio. You will determine positioning, naming, competitive analysis, feature prioritization, and marketing campaigns, collaborating with engineering, product, business development, and communications to drive go-to-market initiatives.

You will craft a narrative that reflects our groundbreaking LiDAR technology and customer needs, define audiences and journeys, set goals and

Qualifications

• 10+ years experience in product marketing in technology/B2B environments.
• 7+ years crafting compelling narratives for multiple products that drive high-level strategic decisions.
• Proven ability to drive revenue growth, market share and profitability in global tech LiDAR/optics sectors.
• Startup or entrepreneurial spirit with the willingness to jump in and execute.

Responsibilities

• Be an expert on Aeva’s industries, customers, products, technology, and competition.
• Develop, evaluate, and test marketing strategies to increase awareness and demand for our products.
• Partner with business development, product management and engineering to develop sales enablement materials and collateral.
• Create, position, and launch marketing campaigns and content that drive awareness for our products.
• Define business goals, audiences, customer journey, strategy, messaging, and tactics, and drive cross-functional consensus.

Skills

Product marketing

Narrative development

Strategic thinking

Cross-functional collaboration

Executive communication

Education

BS/MS in Engineering and Marketing or similar

Job description

Aeva is seeking a senior product marketing leader to own the complete marketing experience for our growing product portfolio. You will determine positioning, naming, competitive analysis, feature prioritization, and marketing campaigns, collaborating with engineering, product, business development, and communications to drive go-to-market initiatives.

You will craft a narrative that reflects our groundbreaking LiDAR technology and customer needs, define audiences and journeys, set goals and