Strategic Product Marketing Lead – B2B Tech

Biamp; California (MO); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

3 weeks PTO + 9 holidays

401(k) + matching

Life insurance, disability coverage

Health savings accounts with Biamp"

Tuition reimbursement

Charitable donation matching

Discretionary bonus

Referral bonuses

Job summary

Biamp is seeking a strategic, customer-focused Product Marketing Manager to drive go-to-market success across our portfolio. The role shapes messaging, supports product launches, enables sales, and drives demand and lead generation.

The ideal candidate is highly organized, collaborative, and an exceptional storyteller who translates complex tech into compelling value propositions. Responsibilities include developing marketing strategies, differentiating messaging, collaborating with

Qualifications

• 5+ years of product marketing experience in B2B hardware and software technology (AV, sound masking, or voice)
• Strong go-to-market strategy, product positioning, and messaging development
• Experience driving demand and lead generation programs
• Excellent written and oral communication and storytelling skills
• Strong prioritization and project management in fast-paced environments

Responsibilities

• Develop and execute product marketing strategies to support growth, market adoption, and revenue goals
• Create clear messaging and positioning for Biamp solutions across audiences and verticals
• Partner with product management, sales, and marketing to bring new products to market
• Lead go-to-market planning for launches, campaigns, and portfolio initiatives
• Drive demand and lead generation with marketing, sales, product management, and field teams
• Build sales enablement materials—presentations, battlecards, briefs, FAQs
• Conduct market, customer, and competitive research to inform positioning and strategy
• Manage multiple initiatives and make trade-off decisions by business priorities

Skills

Product marketing

Go-to-market

Demand generation

Storytelling

Project management

Cross-functional collaboration

AI in marketing

Microsoft Office

Education

Bachelor’s in business or marketing

Tools

Microsoft Office

Job description

Biamp is seeking a strategic, customer-focused Product Marketing Manager to drive go-to-market success across our portfolio. The role shapes messaging, supports product launches, enables sales, and drives demand and lead generation.

The ideal candidate is highly organized, collaborative, and an exceptional storyteller who translates complex tech into compelling value propositions. Responsibilities include developing marketing strategies, differentiating messaging, collaborating with