Senior Product Marketing Director - Finance Solutions

UiPath, Inc.; New Jersey; Hybrid; USD 120,000 - 170,000; Full time

Job summary

UiPath, Inc. in New Jersey is seeking an experienced product marketing leader to own go-to-market for source-to-pay and order-to-cash solutions, shaping positioning for CFOs and coordinating with sales, marketing and product teams.

You will develop campaigns, create sales tools, and drive analyst relations, with a proven SaaS launch track record and strong finance domain knowledge. This role offers hybrid work options and the chance to influence how finance leaders are served by UiPath’s

Qualifications

• 10+ years in B2B marketing, consulting, or product development, SaaS preferred.
• Deep knowledge of source-to-pay and order-to-cash processes and finance leaders.
• Experience partnering with marketing, sales, partners, product management, and engineering.

Responsibilities

• Lead go-to-market strategy and launch planning for source-to-pay and order-to-cash.
• Define positioning and messaging for the CFO buying center across AP/AR/procurement.
• Build sales stories and tools: decks, battlecards, ROI calculators, demos.
• Recruit customer advocates and convert results into proof points tied to KPIs.
• Run buyer research and share learnings with product management to shape the roadmap.

Skills

B2B marketing

Finance/procurement knowledge

Strategic messaging

Cross-functional collaboration

Sales enablement

Education

Bachelor's degree in business/finance

MBA a plus

Tools

CRM systems

Marketo/Engagement tools

AI tools

Job description

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Your Mission

Finance teams lose hours every week chasing approvals, re-keying data, and reconciling records across systems that don’t talk to each other. As a member of UiPath’s product marketing team, you’ll bring our agentic solutions for the Office of the CFO to market, focusing on the source-to-pay and order-to-cash functions. These solutions orchestrate work across the ERP, procurement, and receivables systems customers already run. Drawing on your knowledge of how finance organizations buy and what they’re measured on, you’ll own positioning, launches, and sales enablement that speak to finance leaders in their own terms.

What You’ll Do at UiPath

• Lead go-to-market strategy and launch planning for source-to-pay (invoice processing, procurement, and supplier communications) and order-to-cash (collections and cash application), working with the field marketing and sales teams that bring it to market.

• Define positioning and messaging for the full CFO buying center, from AP, AR, and procurement leaders to controllers and the CFO, presenting UiPath as the layer that orchestrates work across their existing systems rather than replacing them.

• Build the sales story and the tools to tell it: pitch decks, battlecards, ROI calculators, demo narratives, objection handling, and sales training.

• Recruit customer advocates and turn their results into proof points tied to finance KPIs such as DSO, cost per invoice, and on-contract spend.

• Run buyer research, including personas, buying journeys, and win/loss analysis, and share what you learn with product management to shape the roadmap.

• Develop the messaging, content, and audience insight behind campaigns across demand generation, field, and partner channels, and support analyst relations.

What You’ll Bring to the Team

• 10+ years in B2B marketing, consulting, or product development, ideally including SaaS product marketing for finance, procurement, or order-to-cash software.

• Deep knowledge of source-to-pay and order-to-cash processes and the finance leaders who own them. Experience in finance operations, shared services, or finance advisory is a strong plus.

• Working knowledge of enterprise SaaS, GenAI, agentic AI, and automation, including how they integrate with ERP and other systems of record, and the ability to explain them in terms of business outcomes.

• A track record of successful launches built on sharp positioning, messaging, and sales collateral.

• Clear, persuasive communication with every audience, from AP specialists to the CFO, in writing, in meetings, and on stage.

• Experience partnering closely with marketing, sales, partners, product management, and engineering.

• Hands-on use of AI tools in your day-to-day work, such as research, content development, and analysis, is a plus.

• A degree in business, finance, accounting, engineering, or a related field, or equivalent experience.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.