Senior Product Manager — Shop Discovery & Conversion

ALO; Beverly Hills (CA); On-site; USD 190,000 - 230,000; Full time

Job summary

ALO in Beverly Hills is seeking a Senior Product Manager to own the Shop product discovery domain—home, search, browse, PLP, PDP, and add-to-cart—endeavor end-to-end. You’ll partner with Site Merchandising, Marketing, and Engineering to shape the roadmap and drive conversion.

You’ll define success metrics (search quality, conversion, AOV), lead cross-functional roadmaps, and ensure a customer-centric, data-driven approach.

Qualifications

• 6+ years in product management owning discovery surfaces end-to-end (site search, browse, PDP).
• Retail e-commerce background, ideally at a DTC/omnichannel brand.
• Omnichannel experience unifying digital and physical retail.
• Platform fluency with Shopify storefront/content architecture; Bloomreach a plus.
• Analytical mindset with experience running structured A/B tests.
• Outcome-oriented with measurable customer and business impact.
• Customer-centric focus on jobs-to-be-done during discovery and purchase.
• Strong communication with technical and non-technical partners; leadership presence.

Responsibilities

• Own Shop end-to-end — home, search, browse, PLP, PDP, and add-to-cart as the accountable scope.
• Lead Shop roadmap in collaboration with Shop Engineering leadership.
• Define and track success metrics (search success, conversion, zero-results, filters, PLP-to-PDP CTR, add-to-cart rate, AOV).
• Translate business priorities into a prioritized roadmap and communicate trade-offs.
• Align with Site Merchandising, Marketing, and stakeholders on priorities and scope.
• Manage third-party vendors (search, personalization, recommendations, reviews) for roadmap alignment.
• Collaborate with Buy and Native App teams to align roadmaps across domains.
• Evaluate build-vs-buy decisions with Shopify and related ecosystem.
• Understand international/localized discovery complexity in catalogs and content.
• Own presentation and UX details of product information (size, materials, shipping/returns).
• Ensure engineering/design solve root problems, not just features backlog.

Skills

Product management

End-to-end discovery

Roadmap planning

Data-driven decisions

Cross-functional leadership

Communication to leadership

Customer-centric

Tools

Shopify

Bloomreach

Job description

ALO in Beverly Hills is seeking a Senior Product Manager to own the Shop product discovery domain—home, search, browse, PLP, PDP, and add-to-cart—endeavor end-to-end. You’ll partner with Site Merchandising, Marketing, and Engineering to shape the roadmap and drive conversion.

You’ll define success metrics (search quality, conversion, AOV), lead cross-functional roadmaps, and ensure a customer-centric, data-driven approach.