Product Marketing Manager

MadCap Software, Inc.; Northern (KY); Hybrid; USD 125,000 - 155,000; Full time

Benefits offered by this job

Work from home

Competitive Salary

Annual bonus

Employer-paid medical, dental, vision

401(k) matching

Job summary

MadCap Software, Inc. is seeking a Product Marketing Manager to shape how we position, launch, and bring our products to market.

This role spans MadCap Flare, IXIA CCMS, Create, and Syndicate, translating complex capabilities into clear customer value and aligning Product, Sales, CS and Marketing to drive pipeline and growth. Working closely with cross-functional partners, you’ll own messaging, enablement assets, and market intelligence while leveraging AI-assisted workflows to enhance content,

Qualifications

• 4+ years of B2B product marketing experience, ideally in enterprise SaaS.
• Ownership of positioning, messaging, product launches, and sales enablement; with content/tools used by Sales.
• Ability to translate complex technology into clear, compelling business value for enterprise buyers.
• Exceptional writer and storyteller with ability to carry a C-level narrative and practitioner one-pager.
• Strong cross-functional collaboration across Product, Sales, Marketing, and Customer Success.
• Comfortable with AI-assisted workflows and applying AI across product marketing, research, content, and GTM.
• Self-directed and capable of establishing the function, processes, and playbook.

Responsibilities

• Own positioning & messaging for MadCap’s portfolio and core buyer markets.
• Lead product launches and GTM for new features and major releases.
• Equip the field with battlecards, decks, use cases, and training.
• Drive competitive intelligence and market insights to guide strategy.
• Incorporate customer voices into positioning and GTM plans.
• Partner with Demand Gen and Content to translate strategy into campaigns and content.
• Measure launch effectiveness and drive ongoing optimization.

Skills

Exceptional writer

Storytelling

Cross-functional collaboration

AI-enabled workflows

Self-directed

Technical understanding

Tools

Salesforce

HubSpot

Job description

Product Marketing Manager

Job Location(s): Remote USA

About Us

At MadCap Software, we’re at the forefront of developing best-in-class software solutions for content creation, collaboration, publishing, management, and analytics & reporting. More than 10,000 leading organizations around the globe rely on MadCap Software’s solutions to create better content experiences for their customers and employees. Come join our awesome Team!

Propel Your Professional Growth

Every day we refine, iterate, and explore how to make work better for everyone. Join us in creating a better future of work that’s more connected, inclusive and flexible. We offer competitive benefits and compensation plans for our teams in addition to being:

• Connected: We come together — across time zones, regions, offices and screens.
• Inclusive: Our teams reflect the rich diversity of our world, with equitable access to opportunity for everyone.
• Flexible: We believe in the freedom to work when and how you work best, to help us thrive.

Position Summary

MadCap Software is looking for a Product Marketing Manager to shape how we position, launch, and bring our products to market. This role will work across our portfolio; including MadCap Flare, IXIA CCMS, Create, and Syndicate, to translate complex product capabilities into clear, differentiated customer value.

Working closely with Product, Sales, Customer Success and Marketing, you’ll help define how MadCap tells its product and portfolio story and ensure our go-to-market teams have the messaging, insights, and tools they need to drive pipeline, adoption, and growth.

Responsibilities

• Positioning & Messaging. Own positioning, messaging, value propositions, personas, and key use cases across MadCap’s portfolio and our two core buyer markets (Technical Documentation and L&D) including the C-level narrative. Build a cohesive portfolio story across content creation, management, governance, and delivery, grounded in customer and competitive research.
• Product Launch & GTM. Own the GTM calendar and cross-functional launch process for new products, features, AI capabilities, and major releases. Partner closely with Product on roadmaps and launch timing so Product, Marketing, Sales, and CS tell one consistent story, and we market capabilities when they’re ready.
• Sales & CS Enablement. Equip the field with the tools and knowledge they need to win, including battlecards, one-pagers, discovery decks, use cases, presentations, TCO tools, and training. Drive awareness and adoption of existing assets so teams know what’s available and how to use it.
• Competitive & Market Intelligence. Own ongoing competitive intelligence across technical documentation, CCMS, learning content, knowledge delivery, and AI. Keep competitive positioning current, understand where we win and lose, and give the field practical guidance they can use in customer conversations.
• Customer & Buyer Insights. Bring the voice of the customer into positioning and GTM strategy through customer, prospect, field, and market research. Track how AI is changing our buyers, competitors, use cases, and markets and evolve our positioning accordingly.
• Campaign & Content Partnership. Partner with Demand Generation and Content to translate product strategy and buyer insights into campaigns, webinars, events, website messaging, customer stories, and thought leadership.
• Measurement & Optimization. Measure the effectiveness of launches, messaging, and enablement through asset adoption, field feedback, competitive win/loss, pipeline influence, and other relevant metrics, and use those insights to continuously improve the GTM playbook.

Requirements

• 4+ years of B2B product marketing experience, ideally in enterprise SaaS, technical, or developer-adjacent software, with experience supporting a multi-product portfolio
• Proven ownership of positioning, messaging, product launches, and sales enablement; with a track record of creating content and tools that Sales actually uses
• Ability to understand complex technology and turn it into clear, compelling business value for enterprise buyers and complex sales cycles
• Exceptional writer and storyteller who can carry a C-level narrative and a practitioner one-pager with equal ease
• Strong cross-functional collaborator who can drive alignment across Product, Sales, Marketing, and Customer Success
• Comfortable with AI-assisted workflows and excited to push how we use AI across product marketing, research, content, and GTM
• Self-directed and comfortable building. Help establish the function, processes, and playbook

Nice to Have

• Experience with content operations, technical documentation, CCMS, LCMS, knowledge management, or adjacent enterprise software categories
• Experience with competitive intelligence, win/loss programs, or analyst relations
• Familiarity with Salesforce, HubSpot, and modern B2B marketing and sales technology

Benefits/Perks

• Work from home
• Competitive Salary & Annual bonus
• 100% Employer Paid Medical, Dental and Vision Insurance for Employee Only Coverage
• Employer Match for 401(k) plan
• Employer paid short & long term disability and life insurance
• Flexible PTO Policy + 12 Company paid holidays a year

MadCap Software is fully remote, with employees distributed across the US. We are currently hiring in the following approved states: California, Colorado, Florida, Georgia, Idaho, Illinois, Iowa, Kansas, Maryland, New Jersey, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, Wisconsin.

Salary Range: $125K - $155K

In addition to our commitment to equal pay for equal work, MadCap is also committed to equal opportunity regardless of race, color, age, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, sexual orientation, marital status, citizenship, national origin, disability, or veteran status.