Senior Product Manager, Measurement

TikTok; San Jose (CA); On-site; USD 186,000 - 374,000; Full time

Job summary

TikTok is seeking a Product Manager to advance our measurement and experimentation platform. You will lead the vision, roadmap, and launch of measurement products that demonstrate true business value for advertisers.

You will partner with Engineering, Data Science, and Product Marketing to prioritize initiatives, refine metrics, and drive impact across 1P and 3P results. A strong background in ads measurement and data collaboration is required.

Qualifications

• 3+ years in product management across the full product lifecycle (requirements to launch).
• Knowledge of causal inference and experimental design.
• Experience defining vision, strategy and roadmap for a software product.
• Experience in ads monetization ecosystem.
• Experience working with data teams and external partners to build measurement models.

Responsibilities

• Set the vision, develop the roadmap, build and launch measurement products that help advertisers meet their goals and see their true business value generated by TikTok.
• Collaborate with senior leaders and cross-functional teams, including Engineering, Data Science, and Product Marketing, to define priorities and execute shared goals for measurement products.
• Own the underlying measurement infra and methodology, iterate to optimize both 1P and 3P results.
• Define success metrics and analyze data to inform product strategy and prioritization.
• Write all technical specs and product requirements for development.

Skills

Product management

Causal inference

Experiment design

Vision & roadmap

Ads monetization

Data collaboration

Education

Bachelor's degree or higher

Job description

Responsibilities

About the team

TikTok's Measurement Product team builds experimentation products that help marketers and brands realize their true business value generated by TikTok and across all of their paid channels. Our team drives innovation and performance across our advertising platform by working with cross-functional teams across the globe on products that touch millions of advertisers. We're looking for a Product Manager to continue building our experimentation infrastructure and measurement products.

• Set the vision, develop the roadmap, build and launch measurement products that help advertisers meet their goals and see their true business value generated by TikTok
• Collaborate with senior leaders and cross-functional teams, including Engineering, Data Science, and Product Marketing, to define priorities and execute shared goals for measurement products.
• Own the underlying measurement infra and methodology, iterate to optimize both 1P and 3P results
• Define success metrics and analyze data to inform product strategy and prioritization
• Write all technical specs and product requirements for development

Qualifications

Minimum Qualifications:

• Bachelor's degree or higher with a major in a quantitative field such as Statistics, Economics, and Social Sciences or equivalent science/technical field is preferred
• 3+ years of experience in product management, having taken one or more internet products through the full product cycle, from requirements to launch
• Knowledge of causal inference and experimental design, as well as the broader measurement ecosystem
• Experience defining vision, strategy and roadmap for a software product
• Experience in ads monetization business and ecosystem
• Experience working with data teams and external partners to build measurement models and frameworks

Preferred Qualifications

• Deep understanding of ad tech and the measurement space, including direct response and brand advertising
• PhD in a quantitative field such as statistics, economics or social sciences, or MS/MA degree with 2+ years of experience in advanced ads measurement

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

For Pay Transparency Compensation Description (Annually)

The base salary range for this position in the selected city is $185600 - $374000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
• Exercising sound judgment.