CPG Measurement Lead, US

TikTok; New York (NY); On-site; USD 159,000 - 360,000; Full time

Job summary

TikTok is seeking a full-time Measurement Lead to head the US Measurement Partners for the CPG verticals. You will collaborate with Sales, Product Marketing, Measurement Product, and Business Marketing to deliver best-in-class measurement guidance for advertisers and agencies.

The role emphasizes strategic consulting, data-driven decision making, and building an analytical discipline, with scope to drive learning agendas and scale programs across regions.

Qualifications

• 5+ years of experience in digital advertising measurement at large marketing organizations or analytics teams.
• Proven ability to build analytical practices with operational discipline and strategic insight.
• Strong skills in experimental design and measurement methods (e.g., lift, attribution, MMM).

Responsibilities

• Develop CPG vertical measurement strategy with cross-functional partners to improve advertiser outcomes.
• Lead and mentor Measurement Partners and Analysts servicing clients and agencies.
• Align with revenue and product teams to drive learning agendas for agencies and clients.
• Prioritize work based on client feedback and leadership input for roadmap alignment.
• Craft meta-analyses and viewpoints to help advertisers succeed on TikTok.
• Collaborate with Measurement Product teams to enhance first/third party measurement solutions.

Skills

Digital advertising measurement

Team leadership

Experiment design

Data analysis

Cross-functional collaboration

Measurement solutions

Time management

Client management

Fast-paced environment

Job description

Responsibilities

The Measurement team works with advertisers and agencies to improve the business and marketing outcomes by measuring the effectiveness and efficiency of the investments on TikTok.

We are looking for a full-time Measurement Lead supporting the CPG verticals. This role will lead our Measurement Partners in the US. In addition, this role will partner with key cross‑functional leaders in Sales, Product Marketing, Measurement Product, and Business Marketing, to ensure that clients and agencies have best‑in‑class measurement guidance.

We seek a highly-driven, empathetic individual who is looking to build our Measurement discipline where execution, curiosity, and data-driven thinking in a fast-growth environment is critical for success.

Measurement Responsibilities

• Develop CPG vertical measurement strategy in partnership with XFNs to improve advertiser's business outcomes using a wide range of data driven measurement methods and tools.
• Manage a team of Measurement Partners and Measurement Analysts, who partner with clients and agencies to provide impactful measurement that leads to a better understanding of their performance on the platform
• Focus the team on strategic consulting, together with revenue and product teams, to help drive and implement learning agendas for agencies and clients
• Manage feedback from key clients and internal leadership, to ensure their voice is reflected within our work prioritization and strategic roadmap
• Develop meta analyses, strategic narratives and points of view with key internal and external stakeholders to help advertisers succeed on the TikTok platform.
• Partner with the Measurement Product and Measurement Product Marketing teams to develop and improve TikTok's first and third party measurement solutions.
• Develop and execute large scale region wide measurement led programs to drive impact at scale.
• Build and improve systems and processes to report the impact created by the team and identify areas of opportunity to drive measurement led impact.

Qualifications

Minimum Qualifications:

• 5+ years of experience in digital advertising measurement at a large marketing-related organizations, digital platforms or analytics specialist organizations
• A track record of building analytical practices and teams with clear examples of operational discipline and strategic acumen.
• A passion for inferential problem solving through experimental design and analytical methods. Deep understanding of measurement solutions such as conversion lift, brand lift, multi-touch attribution, marketing mix modeling etc.
• Exceptional time-management and goal-oriented task management skills are a must
• Ability to manage effectively across a large team, collaborate with other leaders on joint visions, deploy consistent quality, and provide guidance on what decisions should be made
• A track record of managing top tier clients on digital measurement
• Ability to thrive in a fast paced and dynamic environment.

Preferred Qualifications:

• Experience working at CPG companies or consulting and advising CPG clients at agencies, consulting firms, research companies or digital platforms.
• Deep expertise in MMM or causal inference methods such as geo-lift.
• Familiarity with digital industry groups and measurement bodies a plus

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $159000 - $360000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.