Product Marketing Manager, Measurement Solutions

TikTok; San Jose (CA); On-site; USD 108,000 - 220,400; Full time

Benefits offered by this job

Health insurance

401(k) savings plan with company match

Paid parental leave

Job summary

TikTok is seeking a Product Marketing Manager to drive go-to-market strategy for measurement and data solutions. You will collaborate with product management and marketing teams to enhance advertiser outcomes and ensure effective execution of strategies.

The ideal candidate will have a BA/BS degree, with over 3 years in product marketing or consulting within AdTech. The role offers a competitive salary range of $108,000 - $220,400, along with comprehensive benefits including health insurance and a retirement plan.

Qualifications

• 3+ years of experience in product marketing or related fields.
• Strong understanding of measurement/analytics and data platforms.
• Proven track record in driving global go-to-market strategies.

Responsibilities

• Own measurement and data collaboration solutions within TikTok's Measurement suite.
• Define go-to-market strategy for TikTok’s measurement and data solutions.
• Develop programs that enable adoption of measurement and data products.

Skills

Product strategy

Measurement products

Communication skills

Analytical skills

Education

BA/BS degree or above

Tools

AdTech

B2B SaaS

Job description

Responsibilities

The Measurement Product Marketing team focuses on data and measurement products including attribution, experimentation, targeting, audiences, and data collaboration. This role will focus on measurement and data solutions, helping shape product strategies that support effective advertiser outcomes and scalable, technically robust product experiences.

We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross‑functional stakeholders in product management, marketing science, business marketing, legal, and other partner teams to identify key gaps and define the strategic direction for measurement and data solutions.

You will use your experience and marketing knowledge across measurement, analytics, data platforms, or advertising technology to develop strategy, bring together cross‑functional stakeholders to execute against plans, and align with senior product leadership around those plans. You understand industry trends, the competitive landscape, and evolving advertiser needs, and have experience applying those insights to influence product direction and market adoption. You are comfortable navigating a rapidly evolving ecosystem and helping shape product narratives that connect technical capabilities to customer value and durable business outcomes.

• Own measurement and data collaboration solutions within TikTok's Measurement suite, with strong understanding of ads measurement capabilities, technical product infrastructure, and advertiser use cases.
• Define go‑to‑market strategy for TikTok’s measurement and data solutions. Set strategy and ensure strong execution and operations against that strategy.
• Develop thought leadership around key product launches in response to industry, platform, and market developments, partnering closely with the Global Business Marketing team.
• Develop programs that enable adoption of measurement and data products, identify blockers to implementation, and work cross‑functionally to resolve them.
• Partner closely with Sales, Marketing Science, Product, Legal, and other cross‑functional teams to deeply understand user pain points, form business requirements, and help prioritize solutions that influence product development.
• Communicate the value proposition of new measurement and data solutions to internal and external stakeholders, and ensure that effective collateral and packaging are developed.
• Help shape narratives around technically sophisticated product solutions, translating complex capabilities into clear, compelling customer value for advertisers, agencies, and partners.

Qualifications

Minimum Qualifications:

• BA/BS degree or above
• 3+ years of experience in product marketing, product strategy, or consulting across measurement/analytics, B2B SaaS, AdTech, martech, data platforms, or digital products
• Strong understanding of measurement products, analytics workflows, data infrastructure, or technical platform solutions
• Proven track record driving global GTM strategies and collaborating across functions
• Excellent communication, presentation, and analytical skills, with the ability to build compelling narratives and simplify technical concepts for different audiences
• A fast learner with good judgment and original thinking, with the ability to thrive in ambiguity and adapt quickly to change

Preferred Qualifications:

• Experience with measurement platforms, experimentation, attribution, audience solutions, data collaboration tools, or technical advertising products
• Background working with global sales organizations and agency/advertiser stakeholders
• Familiarity with industry trends across measurement, analytics, data interoperability, and advertising technology
• Ability to understand and communicate complex product architectures, data flows, and measurement methodologies

Job Information

The base salary range for this position in the selected city is $108,000 - $220,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the total package and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits include medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, and paid holidays, sick days, and personal time.

For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Criminal history may directly affect job duties, potentially resulting in the withdrawal of the conditional offer of employment.