Senior Product Manager, Lead Ads

TikTok; San Jose (CA); On-site; USD 165,000 - 414,000; Full time

Job summary

An established industry player is seeking a talented individual to join their Lead & Service team. This exciting role involves conducting in-depth analyses of global advertising clients, designing innovative lead generation tools, and collaborating with diverse teams to implement impactful projects. The company fosters creativity and innovation, providing a collaborative environment where you can thrive and make a significant impact. If you are passionate about performance advertising and eager to contribute to a leading platform, this opportunity is perfect for you!

Benefits

Health Insurance

401(k) Plan

Paid Leave

Diversity & Inclusion Programs

Flexible Working Hours

Qualifications

• 1+ year of experience in advertising products.
• Ability to analyze complex situations and develop solutions.

Responsibilities

• Conduct analysis of global lead generation advertising clients' profiles.
• Build lead generation tools and design CRM functionalities.

Skills

Advertising Product Experience

Data Analysis

Project Management

Client Measurement Metrics

Performance Advertising

Education

Bachelor's Degree

Job description

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Responsibilities

1. Team Introduction:
   The Lead & Service team is part of the Global Monetization Product organization and is responsible for building advertising products for lead & service clients. Our vision is to make our product the leading platform for lead & service marketers to acquire users and provide high quality services to users by building products that generate high quality leads and support unique vertical needs.
2. Responsibilities:
   - Conduct a comprehensive analysis of global lead generation advertising clients' profiles, understanding industry ecosystems and pain points in verticals like automotive, finance, and local services.
   - Build lead generation tools such as forms and direct messaging to collect high-quality leads.
   - Design processes and functionalities for CRM products, define product roadmaps, write requirements, and build data pipelines.
   - Collaborate with global teams to drive project implementation from inception to completion.

Qualifications

Minimum Qualifications:

• Bachelor's degree or above, with over 1 year of advertising product experience.
• Ability to understand clients' measurement metrics and budget logic, and extract requirements from their perspective.
• Analyze complex situations clearly, break down problems, leverage data insights, and develop solutions.
• Focus on outcomes and KPIs, proactively drive projects, and deliver results.
• Work experience in performance advertising, lead generation, or local services advertising is preferred.

Preferred Qualifications:

• Proficiency in English and Mandarin (listening, speaking, reading, writing). Cross-cultural experience is a plus.

About TikTok

TikTok is a leading platform for short-form videos, inspiring creativity and bringing joy worldwide with offices across major cities globally.

Why Join Us

We foster creativity, innovation, and a collaborative environment, embracing challenges and continuous learning. Join us to make a meaningful impact and grow together.

Diversity & Inclusion

TikTok values diversity and strives to create an inclusive environment where all employees are valued for their skills and perspectives.

TikTok Accommodation

We provide reasonable accommodations for candidates with special needs. Contact us at https://tinyurl.com/RA-request for assistance.

Job Information

Salary range: $165,120 - $414,000 annually, depending on location and experience. Benefits include insurance, 401(k), paid leave, and more. Details vary by country.

For Los Angeles County candidates, we adhere to local laws regarding employment and criminal history considerations.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Product Management and Marketing
• Industry: Social Networking Platforms