Senior Product Manager - Growth, Engagement & Retention

Bitpanda; Oklahoma City (OK); Hybride; USD 150 000 - 190 000; Plein temps

Avantages offerts par ce poste

Hybrid working model

Stock option plan

Udemy access

OpenUP coaching and mental health

Résumé du poste

Bitpanda seeks a Growth, Engagement & Retention Senior Product Manager to own the rewards flywheel and connect activity across our offerings into a single loyalty metric that drives customer retention and revenue.

You’ll shape health metrics, design value-driving rewards, and explore pricing/tier models while collaborating across product, design, and engineering to foster community engagement and partnerships.

Qualifications

• 5+ years of Product Management in a high-growth B2C consumer platform.
• Experience shipping or scaling a subscription, loyalty, or rewards product.
• Understanding tiering, points economics, and the traps: breakage, cannibalization, reward fatigue.

Responsabilités

• Define core customer health metrics: cohort retention, CLV by segment, churn drivers, and engagement depth.
• Own the rewards flywheel and engagement strategy across Trading, Earn, Card, and future products.
• Design pricing, tiering, and benefits for a recurring revenue layer if supported.
• Elevate community belonging and value with compliant status mechanics and external partnerships.

Connaissances

Product management

Growth & retention

Monetisation

Subscription/loyalty

Data-driven

Experimentation

Clear communication

Description du poste

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks, precious metals and commodities they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

As a

Growth, Engagement & Retention Senior Product Manager

, you own Bitpanda’s rewards flywheel. You turn activity across our product offerings into a single measure of loyalty value, and that value into the reason a customer stays, pays, and brings others with them. Your north star is a power user: someone deeply engaged. Revenue diversification and customer lifetime value are your measures of progress.

What you’ll do

Establish the baseline: define the core customer health metrics such as cohort retention, product attach, CLV by segment, churn drivers, and engagement depth to diagnose value leakage, size growth opportunities, and guide investment decisions. Own the rewards flywheel and engagement strategy: design the earning and redemption logic that connects Trading, Earn, Card, and future products through a shared loyalty currency, and map the core engagement loops across the customer lifecycle; from activation to habit, reward to reinvestment, referral, community, and status. Decide, based on evidence, which rewards, nudges, and growth mechanics maximize net value, evaluating reward cost, breakage, cannibalization, and cost-to-serve. Product teams own their products; you own the cross-product incentive layer. Explore a subscription or membership model as one possible accelerator. If the evidence supports it, define pricing, tiering, and benefits for a recurring revenue layer with clear attach, retention, and margin targets; one of several mechanisms available to you, not a predetermined solution. Elevate community belonging and customer value by designing compliant, learning-focused status mechanics alongside strategic external benefits partnerships.

Who you are

Growth, retention, and monetisation expert:

5+ years of Product Management in a high-growth B2C consumer platform — ideally crypto, fintech, neobank, marketplace, or loyalty/rewards. You've shipped or scaled a subscription, loyalty, or rewards product, and you connect what makes customers loyal directly to recurring revenue and retention, understanding tiering, points economics, and the traps: breakage, cannibalization, reward fatigue.

Systems thinker:

You can own a shared rewards ledger spanning multiple verticals without owning the verticals themselves, building connective tissue between verticals.

Full-stack product thinker:

Comfortable across commercial/pricing design, UX, and the entitlements, ledgers, and attribution plumbing that make tiers and rewards work.

Data-driven and experimentation-led:

You make decisions through evidence, not intuition. You define success metrics, build customer and business baselines, size opportunities, and use cohort analysis, segmentation, and rigorous A/B testing to identify value creation and leakage.

Clear and compelling communicator:

You articulate commercial trade-offs to Finance as confidently as product vision to engineers, and write PRDs that leave no room for ambiguity.

What’s in it for you

• Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
• Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impact policy, including participation in our stock option plan.
• Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.
• On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months.
• Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace.
• Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
• Take advantage of up to 8 additional weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family.
• Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
• Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
• Access exclusive Bitpanda-branded merchandise and gear to represent.
• Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration.…and even more location-specific benefits designed to make life at Bitpanda even more rewarding wherever you are.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

* These benefits may be adjusted at Bitpanda’s discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).