Senior Product Manager, Growth

Hearst Communications, Inc.; New York (NY); On-site; USD 149,000 - 170,000; Full time

Job summary

An established industry player is on the lookout for a Senior Product Manager to spearhead its Consumer Growth strategy. This pivotal role focuses on expanding and retaining the subscription audience while translating strategic initiatives into actionable plans. You will manage the product development lifecycle, collaborate with diverse teams, and analyze market trends to optimize user engagement and conversion rates. Join this dynamic environment where your expertise will contribute significantly to the company's success and growth trajectory. If you're passionate about driving substantial growth in subscription services, this opportunity is tailored for you.

Qualifications

• 5+ years in product management with experience in Agile environments.
• Strong analytical skills to interpret data and drive insights.

Responsibilities

• Execute growth strategy for subscriptions and manage product development.
• Collaborate with cross-functional teams to drive subscription growth.

Skills

Product Management

Agile Methodologies

Digital Marketing

Analytical Skills

Communication Skills

Job description

We are seeking an experienced Senior Product Manager to execute our Consumer Growth strategy, with a focus on expanding and retaining our subscription audience. This role will be pivotal in translating strategic initiatives into actionable increments that increase user engagement, conversion rates, and overall revenue through the growth of our subscription services.

Responsibilities

Key Responsibilities:

• Partner with the VP of Consumer Growth Products to execute a comprehensive growth strategy & roadmap aimed at driving free and paid subscriptions across the funnel.
• Manage the product development lifecycle for 1-2 software development teams operating in an agile framework.
• Collaborate deeply with cross-functional teams, including design, engineering, editorial, marketing, data, analytics and legal, to prioritize & deliver subscription growth initiatives.
• Analyze user data and market trends to identify opportunities for subscription growth.
• Design and optimize product features and user experience to boost engagement and subscription conversion.
• Drive A/B testing and experiments to improve customer acquisition and retention.

Qualifications

Minimum Qualifications:

• 5+ years of experience in product management running scrum teams in an Agile environment.
• In-depth knowledge of digital marketing, experimentation and growth strategies.
• Experience managing technology-driven consumer growth strategies, both on owned platforms as well as third parties.
• Excellent communication, analytical and presentation skills.
• Strong analytical skills with the ability to interpret data and generate insights.
• Demonstrated ability to lead cross-functional teams and manage complex projects.
• Ability to work effectively in a fast-paced, dynamic environment.

Desired Experience:

• Experience conducting experiments and utilizing data-driven methodologies to drive growth.
• Proven track record of successfully managing subscription-based products with an emphasis on growth.
• Familiarity with the digital media market and its monetization norms.

Join us to play a leading role in shaping the future of our subscription growth strategy. Apply your expertise to drive substantial growth and have a significant impact on our company's success.

The base salary for this role is between $149,000-$170,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Job Info

• Job Identification 2023601
• Posting Date 03/11/2025, 05:10 PM
• Job Schedule Full time
• Locations 300 West 57th Street, New York, NY, 10019, US