Product Manager

Sinclair Broadcast Group; Cockeysville (MD); On-site; USD 110,000 - 127,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health, dental and vision plans

Flexible spending accounts

Paid vacation time

Paid personal days

Paid holidays

Paid sick leave

Parental leave

Employee stock purchase plan

Job summary

Sinclair Broadcast Group is seeking a Product Manager to own the strategy, roadmap, prioritization, and lifecycle for a portfolio of enterprise applications. You will collaborate with business stakeholders, engineering, vendors, and support teams to deliver measurable business value and maintain reliable operations.

You will define product vision, manage backlogs, and guide cross‑functional teams from discovery through adoption, including third‑party app management and vendor coordination.

Qualifications

• Bachelor's degree in information technology, business, computer science, or equivalent.
• Five or more years in product management, ownership, or business analysis for enterprise apps.
• Experience managing a mix of custom apps, integrations, and third‑party SaaS/packaged software.
• Strong ability to turn business needs into well‑structured requirements and artifacts.
• Ability to prioritize using data, value, risk, and impact.
• Experience with Agile delivery practices and backlog refinement.

Responsibilities

• Define and maintain product vision, roadmaps, and priorities for assigned applications.
• Partner with stakeholders and teams to translate insights into requirements and decisions.
• Own and refine the product backlog with clear visibility for delivery teams.
• Collaborate with development, QA, architecture, and delivery teams through discovery to adoption.
• Lead vendor coordination for third‑party applications and roadmap alignment.
• Create and maintain requirements, user stories, acceptance criteria, and process flows.
• Monitor service health with production support and vendors, prioritizing corrective work.
• Plan and support user acceptance testing, rollout readiness, and adoption.

Skills

Analytical

Communication

Facilitation

Stakeholder management

Education

Bachelor's degree

Tools

Azure DevOps

Job description

The Product Manager owns the strategy, roadmap, prioritization, and lifecycle management for a portfolio of enterprise applications that includes both custom-developed solutions and third-party SaaS or packaged products. This role partners with business stakeholders, engineering teams, vendors, and support teams to deliver measurable business value, maintain reliable operations, and evolve products in line with user needs and enterprise priorities.

Key Responsibilities

Product Strategy and Roadmap:

Define and maintain product vision, roadmaps, and outcome-based priorities for assigned applications. Balance new capabilities, technical debt, operational stability, compliance, and user experience.

Stakeholder Partnership and Discovery:

Engage business users and leaders to understand workflows, pain points, opportunities, and success measures. Translate insights into clear, actionable requirements and product decisions.

Portfolio and Backlog Management:

Own and prioritize the product backlog using business value, risk, effort, dependencies, and strategic alignment. Ensure planned work is sufficiently refined for delivery teams and stakeholders have transparent visibility into priorities.

Custom Application Delivery:

Work closely with internal development, QA, architecture, and delivery teams throughout discovery, design, development, testing, release, and adoption. Provide timely decisions and clarifications during Agile ceremonies.

Third-Party Application Management:

Lead the business and product relationship for third-party applications, including vendor coordination, release-impact assessment, roadmap alignment, support escalation, and evaluation of configuration or enhancement opportunities.

Requirements and Product Artifacts:

Create and maintain product requirements, user stories, acceptance criteria, process flows, user experience mock-ups, release communications, and other artifacts needed to align delivery and business teams.

Operational Ownership:

Partner with production support and vendors to monitor service health, triage issues, communicate business impact, and prioritize corrective work. Help ensure a disciplined transition from delivery to sustainable support.

Validation and Adoption:

Plan and coordinate user acceptance testing, gather feedback, validate outcomes, and support rollout readiness, training, and adoption activities.

Measurement and Continuous Improvement:

Define and use product, operational, and adoption metrics to assess performance, identify trends, and drive continuous improvement.

Required Experience and Skills

• Bachelor's degree in information technology, business, computer science, or a related field; equivalent experience will be considered.

• Five or more years of product management, product ownership, business analysis, or comparable experience supporting enterprise applications.

• Experience managing a mix of custom-developed applications, integrations and third-party SaaS or packaged software.

• Strong ability to turn business needs into well-structured requirements, user stories, acceptance criteria, and product documentation.

• Demonstrated ability to prioritize competing demands using data, business value, risk, and operational impact.

• Working knowledge of Agile delivery practices, including backlog refinement, sprint planning, reviews, and retrospectives.

• Comfort working with software vendors on product roadmaps, support escalations, releases, and enhancement requests.

• Strong analytical, communication, facilitation, and stakeholder-management skills; able to lead through influence rather than formal authority.

• Ability to understand and troubleshoot complex software workflows and communicate clearly with both technical and non-technical audiences.

• A customer-focused, curious, adaptable approach and commitment to continuous learning and improvement.

Preferred Qualifications

• Experience supporting enterprise business systems in a complex, multi-stakeholder organization.

• Experience with product analytics, service management, or application lifecycle management tools (Azure DevOps experience preferred).

• Experience coordinating Tier 2 support activities and working across internal delivery teams and external vendors.

• Other duties as assigned.

This position is on site in Hunt Valley, MD. Candidates must be local or willing to commute.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

The base salary compensation range for this role is $110,000to $127,200. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans,flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.