Senior Product Manager - Downstream Marketing

Laborie Medical Technologies Corp; Minneapolis (MN); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Medical, Dental, Vision coverage

401k Retirement Plan with Company Match

Health and Wellness Programs

Job summary

A global medical technology company in Minneapolis is seeking a Senior Product Manager for Optilume Stricture. The role involves leading global strategy, executing direct-to-patient campaigns, and collaborating with cross-functional teams. Candidates must have a Bachelor's Degree and at least 8 years of experience in the medical field. A strong marketing background with skills in analysis and communication is crucial. This position offers competitive benefits and the opportunity to make a significant impact on patient care.

Qualifications

• Minimum of 8 years of related experience in medical device or pharmaceuticals.
• Ability to analyze market data and understand market trends.
• Demonstrable track record of successful marketing implementation.

Responsibilities

• Lead global strategy and market preparation for Optilume Stricture.
• Collaborate with internal teams for product development and strategy.
• Execute omni-channel direct-to-patient campaigns.

Skills

Market analysis

Strong communication

Digital marketing

Project management

Education

Bachelor’s Degree in Business, Marketing, Public Relations, or Communication

Job description

We believe that great healthcare is an essential safeguard of human dignity.

At Laborie, we know the work we do matters – it’s what fuels our motivation and contributes to our success. If you’re ready to make a positive impact in the lives of patients across the globe, we’d like to meet you.

We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We’re not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.

Who We’re Looking For:

As a key member of the Global Marketing team, the Senior Product Manager will be responsible for Optilume Stricture in the U.S., including defining the global product strategy and roadmap, executing patient and physician awareness marketing activities, developing and executing patient campaigns, and providing ongoing support for the Optilume Stricture portfolio.

About the Role:

• Lead global strategy and market preparation for Optilume Stricture, including international launch planning, positioning, messaging, segmentation, and post-launch performance tracking.
• Collaborate with Upstream Product Management, R&D, Clinical, Regulatory, and other internal teams to support product portfolio expansion, new product development, and alignment on overall marketing strategy.
• Own and execute omni-channel direct-to-patient campaigns, develop digital and social content, and create marketing support materials such as sales aids, economic models, and digital ads.
• Partner with Commercial Excellence and field sales teams to deliver training, develop programs, support surgical cases, and build physician relationships to drive adoption of Optilume Stricture.
• Define and support global society conference strategies, including KOL management, podium and booth presentations, and lead-generation initiatives in collaboration with the Optilume BPH team.

Minimum Qualifications:

• Bachelor’s Degree in Business, Marketing, Public Relations, or Communication.
• Minimum of 8 years of related experience in medical device or pharmaceuticals is required.
• Ability to analyze market data and understand market trends.
• Strong verbal and written communication skills, the ability to influence others, and ability to effectively communicate marketing plans and strategy.
• Strong print, social and digital marketing experience, with a demonstrable track record of successful implementation (metrics).
• Ability to travel domestically or internationally: up to 25%.

Why Laborie:

Our Mission every day is to operate as a world‑class specialist medical company making and advancing technologies that preserve and restore human dignity. We do that today by helping people with pelvic and gastrointestinal conditions live normal lives, and by helping mothers and babies have safe deliveries.

• Paid time off and paid volunteer time
• Medical, Dental, Vision and Flexible Spending Account
• Health Savings Account with Company Funded Contributions
• 401k Retirement Plan with Company Match
• Parental Leave and Adoption Services
• Health and Wellness Programs and Events

Laborie provides equal employment opportunities and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Laborie is committed to providing access and reasonable accommodation in our services, activities, education, and employment for individuals with disabilities.