Associate Product Manager

Laborie; Minneapolis (MN); On-site; USD 70,000 - 110,000; Full time

Job summary

Laborie is seeking a Marketing Operations & Product Marketing Associate to drive execution across the Optilume product lines, including Stricture and BPH portfolios. The role focuses on streamlining processes, scaling delivery, and freeing Product Managers for strategy and growth.

You will own end-to-end marketing execution, coordinate across marketing, sales, medical, regulatory, and vendors, and manage global tradeshows with standardized playbooks and timelines.

Qualifications

• Bachelor’s degree in business, marketing, life sciences, or related field.
• 1–3 years’ experience in product management, marketing, or sales ops; medical devices preferred.
• Strong analytical skills to interpret market data and insights.
• Excellent written and verbal communication for marketing materials and presentations.
• Ability to manage multiple projects in a fast-paced, cross‑functional setting.
• Detail-oriented with regulatory and quality standard alignment; MS Office proficiency and CRM familiarity.

Responsibilities

• Own day-to-day marketing execution, including campaigns, assets, approvals, and timelines.
• Increase speed, consistency, and quality while reducing PM administrative burden.
• Identify and implement process improvements.
• Translate strategy into actionable plans with clear timelines and ownership.
• Act as an “Associate PM” to drive execution and accountability.
• Lead cross-functional coordination across marketing, sales, medical, regulatory, and vendors.
• Own end-to-end planning and execution of global tradeshows.
• Standardize playbooks, timelines, and vendor management.
• Ensure consistent, high-quality brand execution.
• Coordinate Medical Advisory Boards and HCP engagements.
• Support contracting, compliance, and logistics.
• Manage marketing reporting and dashboards (e.g., ACUITY, CRM).
• Deliver insights to improve decision-making; support monthly reviews.

Skills

Marketing operations

Product management

Cross-functional coordination

Education

Bachelor's degree in Business

Tools

Microsoft Office

CRM experience

PowerPoint

Excel

Job description

We believe that great healthcare is an essential safeguard of human dignity.

At Laborie, we know the work we do matters – it’s what fuels our motivation and contributes to our success. If you’re ready to make a positive impact on the lives of patients across the globe, we’d like to meet you.

We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We’re not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.

Who We’re Looking For:

As a key member of the Product Management team, you will drive operational excellence for the Optilume Product Marketing team by owning execution, streamlining processes, and scaling delivery across the Stricture and BPH portfolios. This role frees Product Managers to focus on strategy, growth, and revenue generation.

About the Role:

Marketing Operations & Execution

• Own day-to-day marketing execution, including campaigns, assets, approvals, and timelines
• Increase speed, consistency, and quality while reducing PM administrative burden
• Identify and implement process improvements

Product Marketing Support

• Translate strategy into actionable plans with clear timelines and ownership
• Act as an “Associate PM” to drive execution and accountability
• Lead cross-functional coordination across marketing, sales, medical, regulatory, and vendors

Global Events & Tradeshows

• Own end-to-end planning and execution of global tradeshows
• Standardize playbooks, timelines, and vendor management
• Ensure consistent, high-quality brand execution

Medical Affairs Support

• Coordinate Medical Advisory Boards and HCP engagements
• Support contracting, compliance, and logistics

Analytics & Reporting

• Manage marketing reporting and dashboards (e.g., ACUITY, CRM)
• Deliver insights to improve decision-making
• Support monthly business reviews and leadership presentations

Minimum Qualifications:

• Bachelor’s degree in business, Marketing, Life Sciences, Biomedical Engineering, or a related field.
• 1–3 years of experience in product management, marketing, sales operations, consulting, or a related role; experience in medical devices, healthcare, or life sciences preferred.
• Strong analytical skills with the ability to gather, interpret, and summarize market data, competitive intelligence, and customer insights.
• Excellent written and verbal communication skills, including the ability to develop clear marketing materials and internal presentations.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast‑paced, cross‑functional environment.
• High attention to detail and ability to maintain compliant materials aligned with regulatory and quality standards. Proficiency with Microsoft Office (PowerPoint, Excel, Word); familiarity with CRM or analytics tools is a plus.
• Willingness to travel occasionally to support field activities, meetings, and conferences.