Product Marketing Manager - Diagnostic Imaging

Laborie; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Medical, Dental, Vision insurance

Health Savings Account

Job summary

Laborie is a global medical device company focused on pelvic and GI health. We seek a Product Marketing Manager to drive the OAB imaging portfolio worldwide, partnering with leadership to shape strategy and align cross-functional teams across regulatory, clinical, quality, and sales.

The role emphasizes global marketing execution, training, digital campaigns, and market research, with travel up to 25% for customer meetings and field support, contributing to international expansion and long-term

Qualifications

• Minimum bachelor's degree in marketing, business, biomedical engineering, or related field.
• 2+ years of product marketing experience, preferably in medical devices or healthcare.
• Strong analytical and data-to-insight capabilities.
• Excellent written and verbal communication skills.
• Experience working across marketing, sales, R&D, and clinical teams.
• Ability to manage multiple projects with attention to detail and deadlines.
• Willingness to travel up to 25% for global meetings and field support.

Responsibilities

• Partner with senior leadership and product management to develop global marketing strategies for the OAB imaging portfolio.
• Lead global marketing execution, including sales tools, product training, digital campaigns, and compliant messaging.
• Support cross-functional collaboration for expansion, launch readiness, and go-to-market planning for new products.
• Conduct competitive analysis, customer segmentation, and market research to inform strategy.
• Engage with sales and key opinion leaders to gather insights and monitor performance.

Skills

Product marketing experience

Analytical skills

Communication skills

Cross-functional collaboration

Project management

Willingness to travel

Education

Bachelor's degree in marketing, business, biomedical engineering, or related field

Job description

We believe that great healthcare is an essential safeguard of human dignity. At Laborie, we know the work we do matters – it's what fuels our motivation and contributes to our success. If you're ready to make a positive impact in the lives of patients across the globe, we'd like to meet you. We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We're not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.

Who We're Looking For:

The Product Marketing Manager will support the strategic and tactical execution of the overactive bladder imaging and diagnostics. They will assist in managing day-to-day marketing activities, supporting global sales efforts, expanding the portfolio for future international expansion including by not limited to Portascan™, and diligence on new imaging technologies or therapies to support the business unit. This includes collaborating with cross-functional teams on product development, clinical support, commercial strategy, and regulatory planning to ensure long-term success and alignment with corporate objectives.

About the Role:

• Partner with senior leadership and product management to develop and execute global marketing strategies that drive awareness, adoption, and revenue growth for the OAB imaging portfolio.
• Lead global marketing execution, including sales enablement tools, product training, digital campaigns, conferences, and compliant messaging aligned with regulatory and legal standards.
• Support cross-functional collaboration (Regulatory, Clinical, Quality, and Sales) for OUS expansion, launch readiness, and go-to-market planning for new products, features, or regions.
• Conduct competitive analysis, customer segmentation, and market research to inform positioning, strategy, and continuous product improvement.
• Engage with the sales team and key opinion leaders to gather customer insights, address field needs, and monitor performance metrics.

Minimum Qualifications:

• Bachelor's degree in marketing, business, biomedical engineering, or related field.
• 2+ years of experience in product marketing, preferably in medical devices, imaging-based technologies or healthcare.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Experience working cross-functionally across marketing, sales, R&D, and clinical teams.
• Ability to manage multiple projects with attention to detail and deadlines.
• Collaborative, proactive mindset and a passion for improving patient outcomes.
• Willingness to travel (:25%) for customer meetings, conferences, and field support that may include global trips depending on business needs and criticality.

Why Laborie:

Our Mission every day is to operate as a world-class specialist medical company making and advancing technologies that preserve and restore human dignity. We do that today by helping people with pelvic and gastrointestinal conditions live normal lives, and by helping mothers and babies have safe deliveries.

• Paid time off and paid volunteer time
• Medical, Dental, Vision and Flexible Spending Account
• Health Savings Account with Company Funded Contributions
• 401k Retirement Plan with Company Match
• Parental Leave and Adoption Services
• Health and Wellness Programs and Events
• Awarded 2024 Cigna Healthy Workforce Designation Gold Level

Laborie providesequal employment opportunities and non-discrimination for all employees and qualified applicants without regard to a person's race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Laborie is committed to providing access and reasonable accommodation in our services, activities, education, and employment for individuals with disabilities.