Senior Product Manager, Digital Health Programs (Remote)

HealthEquity, Inc.; United States; Remote; USD 121,000 - 157,000; Full time

Benefits offered by this job

Medical, dental, vision

HSA match

401(k) match

Paid time off

Parental leave

Tuition assistance

Wellness program

Job summary

HealthEquity, Inc. is seeking a Senior Product Manager for Digital Health Programs to own the end-to-end member experience across a portfolio of telehealth and health programs.

You will shape the strategic vision, decide white label vs branded experiences, and drive subscriber growth, revenue, and churn outcomes with partner accountability. You will manage merchant relationships, onboard new partners, and optimize pricing, promotions, and program terms while coordinating with brand, content, and

Qualifications

• 6+ years in cash-pay clinical ecommerce or DTC healthcare with revenue/subscriber/retention ownership.
• Experience managing telehealth, pharmacy, or clinical partner relationships, including white label or platform models.
• Knowledge of subscription unit economics: starts, retention, LTV, CAC, payback.
• Experience setting merchandising or promotion strategy in ecommerce or DTC.
• Strong partner and merchant management skills.
• Comfort operating with ambiguity in a 0 to 1 to scale environment.

Responsibilities

• Set the strategic vision for the digital health category and portfolio.
• Own end-to-end member experience including partner-executed experiences.
• Define mix of white label and branded programs across care areas.
• Set targets for subscribers, revenue, and churn; own the plan to hit them.
• Own merchant relationships; source, evaluate, onboard, renew, expand, renegotiate.
• Ensure partners meet volume, quality, and SLAs; manage underperformance or exit.
• Influence white label partner experiences and UX across journeys.
• Own P&L outcomes: subscriber growth, revenue, margin, churn; build unit economics.
• Diagnose churn/retention issues and drive fixes via product/partner/offers.
• Decide program highlights, drive copy/creatives, and manage promo calendar.
• Collaborate with demand generation/CRM to drive awareness and conversions.
• Work with Compliance, Legal, Engineering, and Design across states and categories.
• Represent digital health to leadership with performance reviews and investment cases.

Skills

Portfolio strategy

End-to-end owner

Partner management

Subscriber growth

Revenue ownership

Churn reduction

Merchandising strategy

Cross-functional leadership

Job description

HealthEquity, Inc. is seeking a Senior Product Manager for Digital Health Programs to own the end-to-end member experience across a portfolio of telehealth and health programs.

You will shape the strategic vision, decide white label vs branded experiences, and drive subscriber growth, revenue, and churn outcomes with partner accountability. You will manage merchant relationships, onboard new partners, and optimize pricing, promotions, and program terms while coordinating with brand, content, and