Senior Product Manager, Connected TV

Best Buy; Minnesota; On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Competitive compensation

Employee discount

Retirement resources

Job summary

Best Buy is seeking a Senior Product Manager for Connected TV to shape Best Buy Ads’ streaming and CTV advertising strategy. You will lead cross-functional teams across engineering, data science, sales, media, and partners to deliver measurable value for advertisers and customers.

You will own the end-to-end CTV product lifecycle, define strategy, drive the roadmap, and commercialize AI-enabled innovations while balancing monetization with user experience.

Qualifications

• Bachelor's degree or equivalent practical experience in a related field.
• 5+ years of product management in digital advertising, ad tech, or retail media including streaming/CTV.
• 5+ years leading large cross-functional product initiatives from strategy to launch.
• 3+ years in CTV, streaming, programmatic, RTB, identity frameworks, and measurement.
• 5+ years in programmatic advertising, media buying, targeting, and measurement.
• Experience building AI-enabled products using ML, generative AI, or predictive analytics.

Responsibilities

• Define and drive long-term strategy, roadmap, and investment priorities for the CTV advertising platform.
• Own end-to-end product lifecycle including architecture, integrations, activation, targeting, optimization, and monetization.
• Translate business objectives into PRDs and engineering priorities for scalable CTV capabilities.
• Develop products supporting direct, programmatic, self-service, and managed-service buying models.
• Oversee integrations with DSPs/SSPs, clean rooms, identity providers, and measurement partners.
• Drive innovation across demand/supply ecosystems balancing performance and customer experience.
• Identify and commercialize AI solutions to improve advertiser outcomes and efficiency.
• Voice of advertisers and agencies; define success metrics and communicate tradeoffs to leadership.

Skills

Product management

Cross-functional leadership

CTV advertising

AI/ML capability

Programmatic advertising

Education

Bachelor's degree in Business/Marketing/CS/Engineering or related field

Tools

Amazon DSP

The Trade Desk

DV360

Magnite

FreeWheel

Job description

As a Senior Product Manager, Connected TV, you will help shape the future of Best Buy Ads' streaming and Connected TV advertising business. You'll lead the development of products that connect advertisers with the right audiences, improve campaign performance, and expand monetization opportunities across the CTV and programmatic ecosystem. Working closely with engineering, data science, sales, media, and industry partners, you'll turn complex challenges into products that create measurable value for advertisers and customers. This is a highly visible individual contributor role with the opportunity to influence strategy and bring new capabilities to market.

What You'll Do

• Define and drive the long-term product strategy, roadmap, and investment priorities for Best Buy Ads' Connected TV advertising platform
• Own the end-to-end CTV product lifecycle, including strategy, business case development, platform architecture, partner integrations, audience activation, targeting, optimization, measurement, monetization, and go-to-market execution
• Translate business objectives into clear product requirements, PRDs, and engineering priorities to deliver scalable CTV capabilities
• Develop products and features that support direct, programmatic, self-service, and managed-service buying models while maximizing advertiser value
• Define and oversee integrations with DSPs, SSPs, clean rooms, identity providers, measurement partners, and internal Best Buy Ads platforms
• Drive product innovation across the demand and supply ecosystem, balancing advertiser performance, inventory monetization, auction efficiency, and customer experience
• Identify, develop, and commercialize generative and agentic AI solutions that improve advertiser outcomes, internal operational efficiency, and platform differentiation
• Serve as the voice of advertisers and agencies, establish success metrics, inform go-to-market strategy, and communicate product impact, priorities, and tradeoffs to leadership

Basic Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or related field, or equivalent practical experience
• 5 years of product management experience in digital advertising, ad tech, media, retail media, streaming, or Connected TV
• 5 years of experience leading large cross-functional product initiatives from strategy through launch
• 3 years of expertise in CTV, streaming video, programmatic advertising, RTB auction dynamics, identity frameworks, measurement methodologies, and digital advertising ecosystems
• 5 years of experience with programmatic advertising, media buying, targeting, and measurement
• Experience building AI-enabled products using machine learning, generative AI, or predictive analytics

Preferred Qualifications

• Hands-on experience in platforms such as Amazon DSP, The Trade Desk, DV360, Magnite, FreeWheel, or similar
• Experience with clean rooms and privacy-safe data collaboration environments (AMC, ADH, Snowflake, Databricks, or similar)
• Strong understanding of experimentation, statistical analysis, and data-driven product decision making
• Experience with APIs, platform integrations, data ecosystems, and privacy-safe identity solutions

What’s In It For You

We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our Benefits Include

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About Us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Position Type: Full timePandoLogic. Keywords: Senior Product Manager, Location: Minneapolis, MN - 55423 ,