Senior Product Manager, CTV Ad Tech & AI

Best Buy; Minnesota; On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Competitive compensation

Employee discount

Retirement resources

Job summary

Best Buy is seeking a Senior Product Manager for Connected TV to shape Best Buy Ads’ streaming and CTV advertising strategy. You will lead cross-functional teams across engineering, data science, sales, media, and partners to deliver measurable value for advertisers and customers.

You will own the end-to-end CTV product lifecycle, define strategy, drive the roadmap, and commercialize AI-enabled innovations while balancing monetization with user experience.

Qualifications

• Bachelor's degree or equivalent practical experience in a related field.
• 5+ years of product management in digital advertising, ad tech, or retail media including streaming/CTV.
• 5+ years leading large cross-functional product initiatives from strategy to launch.
• 3+ years in CTV, streaming, programmatic, RTB, identity frameworks, and measurement.
• 5+ years in programmatic advertising, media buying, targeting, and measurement.
• Experience building AI-enabled products using ML, generative AI, or predictive analytics.

Responsibilities

• Define and drive long-term strategy, roadmap, and investment priorities for the CTV advertising platform.
• Own end-to-end product lifecycle including architecture, integrations, activation, targeting, optimization, and monetization.
• Translate business objectives into PRDs and engineering priorities for scalable CTV capabilities.
• Develop products supporting direct, programmatic, self-service, and managed-service buying models.
• Oversee integrations with DSPs/SSPs, clean rooms, identity providers, and measurement partners.
• Drive innovation across demand/supply ecosystems balancing performance and customer experience.
• Identify and commercialize AI solutions to improve advertiser outcomes and efficiency.
• Voice of advertisers and agencies; define success metrics and communicate tradeoffs to leadership.

Skills

Product management

Cross-functional leadership

CTV advertising

AI/ML capability

Programmatic advertising

Education

Bachelor's degree in Business/Marketing/CS/Engineering or related field

Tools

Amazon DSP

The Trade Desk

DV360

Magnite

FreeWheel

Job description

Best Buy is seeking a Senior Product Manager for Connected TV to shape Best Buy Ads’ streaming and CTV advertising strategy. You will lead cross-functional teams across engineering, data science, sales, media, and partners to deliver measurable value for advertisers and customers.

You will own the end-to-end CTV product lifecycle, define strategy, drive the roadmap, and commercialize AI-enabled innovations while balancing monetization with user experience.