Senior Product Manager, Ad Formats

Ladders; United States; Remote; USD 165,000 - 174,000; Full time

Benefits offered by this job

Remote work flexibility

Equity grants

Annual refresh grants

Competitive compensation

Job summary

Ladders is seeking a Senior Product Manager, Ad Formats to join its team in the Consumer Technology space. This role shapes user-facing advertising experiences and drives new revenue opportunities across the digital marketplace.

You will partner with sales, engineering, and senior leaders to define strategy, launch ad experiences, and balance advertiser needs with the consumer experience. Strong prioritization and execution across cross-functional workstreams are essential.

Qualifications

• Experience in product management for ad formats with a user-facing focus.
• Proven track record launching user-facing products and balancing trade-offs.
• Experience managing relationships with partners and vendors.
• Strong stakeholder management across sales, engineering and teams.
• Experience with performance advertising products (preferred).
• Background in ad tech or retail media (preferred).

Responsibilities

• Serve as the primary product partner to sales teams for new advertiser types.
• Collaborate with sales on ad formats such as savings, in-store, and AI solutions.
• Define and execute the 0-1 strategy for each initiative, aligning cross-functional teams.
• Take strategic ownership of maturing bets and prioritize future initiatives.
• Communicate trade-offs, progress, and results to senior stakeholders.

Skills

Ad formats

User-facing

Stakeholder mgmt

Vendor relations

Cross-functional

Performance advertising

Ad tech background

Job description

For our client, we are seeking a Senior Product Manager, Ad Formats to join the team of a leader in the Consumer Technology space.

This role will shape user-facing advertising experiences that help expand new revenue opportunities across the company’s digital marketplace. You will partner closely with sales, engineering, and senior business leaders to define strategy, launch new ad experiences, and balance advertiser needs with the consumer experience. The position also requires thoughtful prioritization of emerging bets, clear communication of trade-offs, and strong execution across multiple cross-functional workstreams.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $165,000 – $174,000 annually

Responsibilities

• Serve as the primary product partner to sales teams for new advertiser types, helping scale non-endemic revenue
• Collaborate with sales teams on ad formats such as savings, in-store, and AI solutions
• Define and execute the 0-1 strategy for each initiative, aligning cross-functional teams
• Take strategic ownership of maturing bets and prioritize future initiatives within the advertising ecosystem
• Communicate trade-offs, progress, and results to senior stakeholders, including the GM of Ads

Qualifications

• Experience in product management for ad formats with a focus on user-facing ad experiences
• Proven track record of launching user-facing products and managing user-advertiser trade-offs
• Experience managing relationships with partners and vendors, including technology providers
• Strong stakeholder management skills across sales, engineering, and cross-functional teams
• Preferred: Experience with performance advertising products
• Preferred: Background in ad tech, retail media, or a closely related domain

Benefits

• Remote work flexibility under a Flex First policy
• Eligibility for new hire equity grants and annual refresh grants
• Highly competitive compensation and benefits package based on location

Our client is an equal opportunity employer.