Director, Product Marketing

Ladders; United States; Remote; USD 140,000 - 170,000; Full time

Benefits offered by this job

Comprehensive health coverage

401(k) plan with match

Paid time off

Fertility and family support

Wellness stipend

Professional development budget

Job summary

Ladders is seeking a Director of Product Marketing to shape go-to-market strategy for digital advertising solutions in a fast-evolving media landscape. You will partner with product, sales, and stakeholders to develop clear positioning and drive revenue growth, translating product capabilities into compelling advertiser messaging.

Remote role in the US, with a focus on go-to-market excellence and cross-functional leadership.

Qualifications

• 10+ years in product marketing, ideally in digital content or media.
• Demonstrated leadership and mentorship across functions.
• Proven track record in messaging and positioning for advertising products.
• Experience building sales enablement materials that drive revenue.
• Familiarity with local and regional agencies is a plus.

Responsibilities

• Partner with Product to craft messaging for CTV/streaming ads and DSPs.
• Advocate for advertiser needs in product discussions.
• Build cross-team relationships to stay informed on market developments.
• Own marketing messaging and ensure brand consistency.
• Differentiate positioning against competitors in ad tech.
• Create sales enablement assets to drive revenue growth.
• Train sales on new features and positioning.

Skills

Product marketing leadership

Messaging & positioning

Advertising / media products

Sales enablement materials

Stakeholder collaboration

Education

Bachelor's degree required

MBA preferred

Job description

For our client, we are seeking a Director, Product Marketing to join the team of a leader in the Media space.

This role will shape go-to-market strategy for digital advertising solutions in a rapidly evolving media landscape. You will partner closely with product, sales, and cross-functional stakeholders to develop clear positioning, drive market differentiation, and support revenue growth. The position is highly visible and will play a key role in translating product capabilities into compelling customer messaging that resonates with advertisers and agencies.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $140,000 – $170,000 annually

Responsibilities

• Partner with Product to create compelling messaging for CTV/streaming advertising solutions and demand-side platform offerings
• Advocate for customer needs in product discussions to enhance advertiser value
• Build relationships across teams to stay informed on product and market developments
• Own product marketing messaging and ensure brand consistency
• Develop differentiated positioning against competitors in the ad tech space
• Create sales enablement assets to support revenue growth in streaming advertising
• Train sales teams on new product features and positioning updates

Qualifications

• 10+ years in product marketing, preferably in digital content, CTV, or streaming media
• Demonstrated leadership experience with a focus on mentorship and cross-functional collaboration
• Proven track record in messaging and positioning for advertising or media products
• Experience in building sales enablement materials that drive revenue
• Familiarity with local and regional agencies is a strong plus
• Excellent communication skills for translating technical complexity into clear messaging
• Ability to adapt in a fast-changing market environment
• Bachelor's degree required; MBA is a plus

Benefits

• Comprehensive medical, dental, and vision coverage options
• Fertility, surrogacy, and adoption assistance
• Disability and life insurance
• 401(k) plan with company match and immediate vesting
• Nine free virtual doctor's appointments and 12 free therapy sessions annually
• Generous Paid Time Off (PTO) and nine paid holidays per year

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.