Senior Product Manager, Acquisition Operations

Startops; New York (NY); On-site; USD 80,000 - 130,000; Full time

Job summary

Join a forward-thinking company dedicated to transforming the pet food industry! As a Senior Product Manager, you will drive customer acquisition strategies using data-driven insights and innovative approaches. Collaborate with talented teams to design personalized experiences that resonate with dog owners, ensuring a seamless journey from discovery to conversion. This role offers the chance to make a meaningful impact while working in a vibrant, dog-friendly office. If you're passionate about pets and eager to shape the future of pet care, this opportunity is perfect for you!

Benefits

Dog-friendly office

Market-competitive compensation

Comprehensive Healthcare

Mental health benefits

12 week paid parental leave

401k plan with company match

Qualifications

• 5+ years of experience in product management, preferably in eCommerce.
• Strong understanding of customer-centric product development.

Responsibilities

• Lead initiatives to improve customer acquisition and conversion.
• Collaborate with cross-functional teams to design impactful programs.

Skills

Product Management

Data Analysis

Customer Journey Mapping

Segmentation

Experimentation

Communication

Problem Solving

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

Analytics Tools

A/B Testing Tools

Customer Feedback Tools

Job description

Senior Product Manager, Acquisition

Lead initiatives to attract and convert new customers using segmentation, experimentation, and journey mapping

Location: New York

Job Tags: Operations

About The Role

Who We Are

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You'll Come In

The Farmer's Dog is looking for a data-driven, customer-obsessed Senior Product Manager to lead initiatives that directly impact how we attract and convert new customers. In this role, you'll be focused on building and optimizing personalized experiences at scale-using segmentation, experimentation, and journey mapping to guide customers from discovery to conversion and beyond.

You'll partner closely with cross-functional teams-including Growth Marketing, Engineering, Data, and CX-to identify opportunities, test hypotheses, and launch high-impact programs that improve conversion rates and drive sustainable customer growth. Whether it's designing a smarter onboarding flow or launching a targeted acquisition campaign, you know how to move quickly, learn fast, and ship what matters.

You're comfortable making decisions with imperfect data, passionate about solving customer problems, and motivated by the opportunity to help more dogs (and their humans!) start their fresh food journey with The Farmer's Dog.

One Team: We don't think of ourselves as 'Acquisition Marketers', 'Engineers', 'Data Analysts', or 'Product Managers'. Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don't subscribe to 'best practices' or 'industry KPIs'. We're uninterested in how we compare to 'benchmarks'; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, 'what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?'. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time.

How You'll Make An Impact

• Identify and balance high-potential bets with high-certainty iterative improvements to move the needle on our new customer acquisition experiences.
• Partner hand-in-hand with product design, engineering, data analytics, data science, acquisition and other key stakeholders to ensure space to get them done.
• Lead the ideation, development, testing and launch of joyful experiences that gets customers excited to start their dog's fresh food journey and increase their confidence in The Farmer's Dog. This includes experimenting with segmentation, personalization and recommendations.
• Leverage quantitative and qualitative data to deeply understand the customer decision making journey, mindsets and personas. Use this data to develop compelling hypotheses for experimentation.
• Collaborate with the Acquisition and Brand functions to ensure a cohesive, seamless experience across the entire customer decision journey from ads to purchase.
• Take the lead with the Analyst on your 'pawd' (TFD's version of an Engineering pod) on everything data, from impact / prioritization assessments to comprehensive analysis plans.
• Run customer interviews, concept testing and usability testing with our product design group to ensure that you can represent our customers inside and out.
• Partner with stakeholders across the organization to ensure a cohesive experience across all of our digital AND physical products for new customers.
• Be your pawd's strongest advocate! You will be in the nitty-gritty of developing new products with your pawd, acting as their greatest champion across TFD.

We're Excited About You Because

• You have 5+ years of product management experience, ideally at an eCommerce company. Bonus points for experience collaborating with marketing teams on top of funnel journeys and extensive startup experience.
• You have a customer-centric mentality and experience collaborating with design, engineering, brand, and acquisition.
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision-making.
• You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions.
• You're an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail.
• You have a demonstrated track record of distilling insights from data, especially connecting the experiences customers have prior to visiting a site to the content shown to them throughout their consideration journey.
• You are a skilled and creative user of tools and resources that help define customer needs and the features we should build to improve personalization and scale 1:1 customer experiences.
• You strongly believe PMs work for the team, not the other way around.
• You love dogs!

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy:

Our company's mission is rooted in deep, genuine care for dogs - and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
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