Senior Product Manager, Account-Based Marketing & Targeted Messaging

Xometry; North Bethesda (MD); On-site; USD 115,000 - 140,000; Full time

Benefits offered by this job

401(k) match

Medical, dental, and vision insurance

Life and disability insurance

Generous paid time off

Job summary

Xometry in North Bethesda, MD is seeking a Senior Product Manager to own the ABM and targeted messaging capabilities. You will decide which accounts to focus on, reach them across channels, and deliver messaging matched to industry, tier, and buying stage.

You will join a MarTech product and engineering team, ship in quarterly increments, and measure outcomes with analytics. Collaboration with marketing, sales, and engineering is essential to success.

Qualifications

• 5+ years of product management experience; ABM or marketing tech background preferred.
• Shipped ABM or targeted messaging capabilities with measurable results.
• Working knowledge of ABM/MarTech stack including CRM and marketing platforms.

Responsibilities

• Own and evolve the ABM and targeted messaging product area.
• Ship multi-channel audiences and ensure CRM/marketing automation sync.
• Build dynamic, segment-based content and self-serve controls for marketers.
• Collaborate with sales, marketing, and engineering to drive adoption.
• Define metrics, run A/B tests, and report insights to leadership.

Skills

Product management

ABM marketing

Marketing technology

AI-driven product

SQL basics

Cross-functional collaboration

B2B experience

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Marketing automation

ABM/intent platforms

Ad platform audiences

Job description

Senior Product Manager, Account-Based Marketing & Targeted Messaging

North Bethesda, MD

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

An aerospace prime, a data center builder, and a medical device startup all buy from Xometry, and each needs to hear a different story. Today too much of our marketing reaches every account the same way. Xometry is hiring a Senior Product Manager to own the product capabilities behind account-based marketing (ABM) and targeted messaging: deciding which accounts we focus on, reaching them across channels, and delivering a message matched to their industry, tier, and buying stage.

Our marketing team decides what the message says. You build the capabilities that put that message in front of the right accounts and the right people, and you work with analytics to prove what moved engagement and pipeline. You will join an existing MarTech product and engineering team, own a defined area of the roadmap, and ship in quarterly increments against clear metrics. Industry knowledge is not required; the marketing team brings the manufacturing story.

How You’ll Contribute:

• Own the target account program in product. Build the logic and tooling for tiered target account lists, combining firmographic fit, intent, and engagement signals from our existing account data, so marketing and sales work from the same list.
• Reach target accounts across channels. Ship account-based audiences for paid media (LinkedIn, Google, and ABM platforms) and keep them in sync with CRM and marketing automation as accounts move between tiers and stages.
• Deliver targeted messages on web and email. Build segment-based dynamic content for key web pages and email programs (by industry, account tier, role, and buying stage) and give marketers self-serve controls to launch and change them without an engineering ticket for each campaign.
• Alert sales when target accounts engage. Partner with the Sales Operations PM to route target account engagement into Salesforce and Slack, and track which alerts reps act on.
• Measure every program. Define success metrics before launch with analytics, set up holdouts and A/B tests for targeted messages, and report what worked and what did not.
• Use AI to move faster. Apply AI to account prioritization and to producing message variants within marketing’s guardrails, and use AI tools daily for discovery, specs, and analysis.
• Contribute to tooling decisions. Run hands‑on tests of ABM and messaging tools and bring the findings to product and marketing leadership.

What this role does not own

Messaging and creative belong to marketing. The underlying account data model, identity resolution, and enrichment belong to the MarTech platform team; this role consumes them and sends back requirements. Recommendation models and broader personalization strategy sit with product leadership.

Outcomes you will influence

• Higher engagement and quote rates from target accounts
• More pipeline and revenue from tiered accounts, with better lead quality reaching sales
• Lift on targeted web and email experiences against generic versions
• Faster launch of ABM campaigns and message tests

What You’ll Bring to Xometry:

• 5+ years of product management experience, with at least two years in ABM, growth, lifecycle, or marketing technology
• Shipped an ABM or targeted messaging capability on at least one of web, email, or paid media, with measured results you can quantify
• Working knowledge of the ABM and MarTech stack: CRM (Salesforce, HubSpot), marketing automation, ABM or intent platforms (Demandbase, 6sense, or similar), and ad platform audiences
• At least one AI-driven product or feature launch, and daily use of AI tools (Claude, Cursor, or similar) in your own work
• Comfort with data: you can write basic SQL or work directly in a warehouse such as Snowflake, and you set up tests rather than relying on before-and-after charts
• Collaboration across marketing, sales, and engineering, with examples of getting a partner team to adopt something you built
• B2B experience is a plus; experience with both self-serve and sales‑assisted motions is a bigger plus
• Bachelor’s degree in business, engineering, computer science, or a related field

The estimated base salary range for new hires into this role is $115,000-140,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

#LI-Hybrid

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Xometry’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.