Director, Marketplace Marketing

Xometry; Lexington (KY); Hybrid; USD 150.000 - 230.000; Vollzeit

Zusammenfassung

Xometry is seeking a Director of Marketplace Marketing in Lexington to drive demand on both the buyer and supplier sides. You will set strategy, lead a 5–6 person team, and work across Sales, Product, Operations, and Marketing to grow revenue and partner activation.

You will own multi-channel campaigns, nurture programs, and sales enablement content while strengthening the company’s reputation and market presence globally.

Qualifikationen

• 12+ years in B2B marketing, including 5+ leading teams
• Marketplace, SaaS or technology experience strongly preferred
• Manufacturing familiarity is a plus
• Ability to work cross-functionally across Sales, Product, Operations, and Marketing
• Excellent communicator with strong storytelling and value proposition skills
• Proficiency with the latest AI and Martech tools

Aufgaben

• Lead generation and nurture programs from engagement to qualification
• Grow existing accounts through onboarding and retention strategies
• Provide sales enablement materials and messaging for the Sales team
• Own partner marketing strategy, planning, and results against global targets
• Build multi-channel programs to acquire new manufacturing partners
• Strengthen Xometry's reputation through content partnerships and PR plans
• Oversee onboarding of new partners and drive ongoing engagement

Kenntnisse

Growth marketing

Cross-functional leadership

Sales enablement collaboration

Data-driven ROI analysis

AI/Martech proficiency

Tools

Salesforce

HubSpot

Looker

Claude

Gemini

Jobbeschreibung

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Xometry runs an AI-powered marketplace that connects buyers who need custom manufactured parts with a global network of manufacturing partners. The Director, Marketplace Marketing owns the marketing that drives demand on both sides. You turn buyer interest into sales-ready leads, grow revenue within existing customer accounts, and recruit, activate and retain the manufacturing partners who fulfill the work. You set the strategy, work cross-functionally on execution, and stay hands-on in the programs that deliver them. You will manage a team of 5–6 marketers.

How You’ll Contribute:

Buyer Demand and Account Growth

• Lead Generation and Nurture: Own our marketing qualified lead (MQL) program from first engagement through qualification and hand-off to Sales. Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on lead data quality.
• Customer Advocacy and Account Expansion: Set the strategy for growing existing accounts, from onboarding through long-term retention. Build referral, review and reference programs that turn satisfied buyers into advocates.
• Sales Enablement: Deliver on-brand, insight-driven messaging, proof points and sales materials that the Sales team actually uses. You will be Sales’ primary partner in Marketing.
• Strategy and Reporting: Own partner marketing strategy, planning and results against global partner recruitment targets.
• Supplier Acquisition: Build multi-channel programs to acquire new manufacturing partners and win back lapsed ones.
• Reputation: Strengthen Xometry’s reputation among manufacturers through content partnerships, industry presence and PR plans built with Communications.
• Activation, Engagement and Retention: Help new partners complete onboarding and take their first jobs, keep them engaged and accepting work, and reduce the number who leave the network.
• Global Alignment: Work with our international partner marketing team so insights and assets are developed together and adapted for local markets.
• Network Partnership: Be the primary marketing partner to the team that manages our supplier network.

Across Both Sides of the Marketplace

• Customer Stories: Build a steady pipeline of buyer and partner stories that fuel Sales, Content and Campaigns.
• Events: Set and execute event strategy for buyer and partner audiences.
• Budget: Manage the commercial marketing budget and invoice accuracy.

What You’ll Bring to Xometry:

• 12+ years in B2B marketing, including 5+ leading teams. Marketplace, SaaS or technology experience strongly preferred. Manufacturing familiarity is a plus.
• Depth in growth marketing: lead generation and qualification, nurture design and conversion, and a record of working side by side with Sales.
• Skilled collaborator and influencer, ability to work cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities
• Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions
• Market-Centric Mindset: Highly skilled at capturing and applying the "voice of the market" to ensure all marketing efforts resonate with the target audience
• Experience creating engagement programs that scale participation and value
• Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling
• Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI
• Proficiency with the latest AI and Martech tools (ie, Claude, Gemini, Salesforce, HubSpot, Looker).
• Strong people leader with experience developing managers and building high-performing teams
• Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building

#LI-Hybrid

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Xometry’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.