Director, Marketplace Marketing

Xometry; North Bethesda (MD); Hybrid; USD 175,000 - 200,000; Full time

Benefits offered by this job

401(k) match

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid time off

Maternity leave

EAP

Wellbeing resources

Job summary

Xometry is seeking a Director of Marketplace Marketing to spearhead growth across buyer and partner markets. You will lead a team of 5–6 marketers, set strategy, and collaborate with Sales, Product, and Operations to drive demand, onboarding, and retention on a global scale.

The role emphasizes data-driven campaigns, cross-functional leadership, and hands-on execution in a fast-growing, hybrid work environment.

Qualifications

• 12+ years in B2B marketing, including 5+ leading teams.
• Marketplace, SaaS or technology experience strongly preferred.
• Manufacturing familiarity is a plus.
• Depth in growth marketing: lead generation, qualification, nurture, conversion and alignment with Sales.
• Ability to work cross-functionally with Sales, Product, Operations, and Marketing.

Responsibilities

• Lead generation and nurture: own MQL program from first engagement through qualification.
• Grow revenue within existing accounts and recruit/activate manufacturing partners.
• DeliverSales enablement: provide messaging, proof points, and materials for Sales.
• Own partner marketing strategy, planning and results vs. global recruitment targets.
• Acquire new manufacturing partners through multi-channel programs.
• Strengthen company reputation via content partnerships, industry presence and PR.
• Oversee onboarding of new partners and retention efforts.
• Collaborate with international partner marketing to adapt assets for local markets.

Skills

B2B marketing

Team leadership

Growth marketing

Lead generation

Nurture design

Sales alignment

Cross-functional collaboration

Communication

Market insights

Engagement programs

AI/Martech tools

Tools

Claude

Gemini

Salesforce

HubSpot

Looker

Job description

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Xometry runs an AI-powered marketplace that connects buyers who need custom manufactured parts with a global network of manufacturing partners. The Director, Marketplace Marketing owns the marketing that drives demand on both sides. You turn buyer interest into sales-ready leads, grow revenue within existing customer accounts, and recruit, activate and retain the manufacturing partners who fulfill the work. You set the strategy, work cross-functionally on execution, and stay hands-on in the programs that deliver them. You will manage a team of 5–6 marketers.

How You’ll Contribute:

Buyer Demand and Account Growth

• Lead Generation and Nurture: Own our marketing qualified lead (MQL) program from first engagement through qualification and hand-off to Sales. Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on lead data quality.
• Customer Advocacy and Account Expansion: Set the strategy for growing existing accounts, from onboarding through long-term retention. Build referral, review and reference programs that turn satisfied buyers into advocates.
• Sales Enablement: Deliver on-brand, insight-driven messaging, proof points and sales materials that the Sales team actually uses. You will be Sales’ primary partner in Marketing.
• Strategy and Reporting: Own partner marketing strategy, planning and results against global partner recruitment targets.
• Supplier Acquisition: Build multi-channel programs to acquire new manufacturing partners and win back lapsed ones.
• Reputation: Strengthen Xometry’s reputation among manufacturers through content partnerships, industry presence and PR plans built with Communications.
• Activation, Engagement and Retention: Help new partners complete onboarding and take their first jobs, keep them engaged and accepting work, and reduce the number who leave the network.
• Global Alignment: Work with our international partner marketing team so insights and assets are developed together and adapted for local markets.
• Network Partnership: Be the primary marketing partner to the team that manages our supplier network.

Across Both Sides of the Marketplace

• Customer Stories: Build a steady pipeline of buyer and partner stories that fuel Sales, Content and Campaigns.
• Events: Set and execute event strategy for buyer and partner audiences.
• Budget: Manage the commercial marketing budget and invoice accuracy.

What You’ll Bring to Xometry:

• 12+ years in B2B marketing, including 5+ leading teams. Marketplace, SaaS or technology experience strongly preferred. Manufacturing familiarity is a plus.
• Depth in growth marketing: lead generation and qualification, nurture design and conversion, and a record of working side by side with Sales.
• Skilled collaborator and influencer, ability to work cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities
• Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions
• Market-Centric Mindset: Highly skilled at capturing and applying the "voice of the market" to ensure all marketing efforts resonate with the target audience
• Experience creating engagement programs that scale participation and value
• Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling
• Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI
• Proficiency with the latest AI and Martech tools (ie, Claude, Gemini, Salesforce, HubSpot, Looker).
• Strong people leader with experience developing managers and building high-performing teams
• Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building

The estimated base salary range for new hires into this role is $175,000-200,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

#LI-Hybrid

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Xometry’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.