Senior Product Manager

Generac; Sussex (WI); On-site; USD 120,000 - 160,000; Full time

Job summary

Generac is seeking a Senior Product Manager to own the strategy, roadmap, and lifecycle of the Mobile Diesel Generators portfolio, driving growth and profitability.

You will translate customer insights into differentiated products, lead cross‑functional teams from concept through launch, and collaborate with SIOP to build accurate demand forecasts.

This role offers the opportunity to shape market strategy and guide GTM initiatives across regions.

Qualifications

• 5+ years of product management or related experience.
• Ability to translate customer insights into differentiated products.
• Strong stakeholder management and communication skills.
• Ability to analyze data and tell a compelling story.
• Understanding of business operations and strategy.

Responsibilities

• Define and execute strategy, roadmap, and lifecycle for Mobile Diesel Generators.
• Use customer insights and market data to develop differentiated products.
• Evaluate landscapes to identify opportunities and cost optimization.
• Identify growth segments and portfolio gaps amid competition and regulations.
• Lead new product development from business case to launch.
• Collaborate with SIOP to create demand forecasts considering trends.
• Expand margins via pricing, positioning, and cost controls.
• Track revenue, margin, and market share; adjust plans as needed.
• Support GTM with product positioning, launches, and marketing enablement.

Skills

Strategic thinking

Cross-functional collaboration

Data analysis

Customer advocacy

Project management

Education

Bachelor's Degree

Job description

Major Responsibilities

• Define and execute the strategy, roadmap, and lifecycle management of the Mobile Diesel Generators product portfolio to support long-term growth and profitability.
• Leverage customer insights, competitive intelligence, and market data to develop differentiated products that enhance customer experience and strengthen market position.
• Evaluate product and technology landscapes to identify innovation opportunities, create product differentiation, and drive product cost optimization.
• Define, size, and identify targeted market segments for growth opportunities; analyze the competitive and regulatory landscapes; actively identify portfolio gaps and opportunities
• Lead new product development initiatives, including business case development, requirements definition, and cross‑functional alignment from concept through launch.
• Partner with the SIOP team to develop demand forecasts that incorporate market growth, regional trends, and product phase‑in/phase‑out plans.
• Drive margin expansion through strategic pricing, product positioning, and cost optimization initiatives.
• Monitor product performance using key metrics such as revenue, margin, and market share; adjust strategies as needed to achieve business goals.
• Support go-to-market strategies including product positioning, product launches, sales enablement, and marketing initiatives.

Minimum Job Requirements

• Bachelor’s Degree, or equivalent experience in Business, Engineering, or related field.
• 5+ years of experience in product management or related fields
• Establishes and maintains effective relationships with a diverse range of stakeholders, key cross‑functional partners, and customers. Works collaboratively rather than in isolation, actively communicating and partnering with cross‑functional teams.
• Demonstrates the ability to analyze, interpret, and organize data, and translate insights into a clear, compelling story.
• Engages with customers and actively advocates for their needs, while prioritizing customer requirements in decision‑making.
• Possesses strong organizational capabilities to successfully manage multiple projects simultaneously.
• Demonstrates strong understanding of business operations, strategy, and decision‑making.

Preferred Job Requirements

• Experience managing product strategy, roadmaps, and lifecycle management for manufactured or technical products.
• Proven success leading new product development (NPD) programs from concept through launch in a cross‑functional environment.
• Experience analyzing market trends, competitive landscapes, and customer insights to drive product strategy and differentiation.
• Experience developing business cases, pricing strategies, and margin improvement initiatives.
• Familiarity with forecasting, demand planning, and SIOP processes.
• Experience in industrial equipment, construction equipment, rental industry, or related B2B markets

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer‑based work requiring periods of sitting, close vision, and the ability to adjust focus. Up to 30% travel and valid Driver’s License required.