Senior Product Manager

Generac Power Systems; Waukesha (WI); On-site; USD 120,000 - 180,000; Full time

Job summary

Generac Power Systems is seeking a Senior Product Manager to own the Mobile Diesel Generators portfolio. You will define strategy, roadmap, and lifecycle while leveraging customer insights and market data to drive differentiating products and profitability.

You will lead cross-functional teams through new product development, pricing, and go-to-market initiatives, with a focus on growth and market share expansion. Strong collaboration and data analysis are essential.

Qualifications

• Bachelor’s Degree or equivalent experience.
• 5+ years of product management experience.
• Ability to build relationships with diverse stakeholders and collaborate across teams.
• Ability to analyze data, interpret insights, and tell a clear story.
• Customer-focused mindset and prioritization of customer requirements.
• Strong organizational skills to manage multiple projects.

Responsibilities

• Define and execute strategy, roadmap, and lifecycle of the Mobile Diesel Generators portfolio.
• Use customer insights, competitive data, and market trends to differentiate products.
• Identify opportunities, drive cost optimization, and establish market position.
• Size and target growth segments; analyze competitive and regulatory landscapes.
• Lead new product development from concept to launch with cross-functional teams.
• Collaborate with SIOP to develop demand forecasts and capacity plans.
• Drive margin through pricing, positioning, and cost optimization.
• Monitor product performance and adjust strategies to meet goals.
• Support go-to-market activities including launches and sales enablement.

Skills

Product management

Cross-functional teamwork

Market insights

Business case

Pricing strategy

Data analysis

NPD

Education

Bachelor's Degree

Job description

Sussex, WI - USA

Waukesha, WI - USA

Full time

JR16937

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Senior Product Manager Deliver results by managing product strategies for the assigned business unit or product portfolio (Mobile Diesel Generators). Drive annual product roadmaps and ensure the fulfillment of business objectives.

Major Responsibilities:

• Define and execute the strategy, roadmap, and lifecycle management of the Mobile Diesel Generators product portfolio to support long‑term growth and profitability.

• Leverage customer insights, competitive intelligence, and market data to develop differentiated products that enhance customer experience and strengthen market position.

• Evaluate product and technology landscapes to identify innovation opportunities, create product differentiation, and drive product cost optimization.

• Define, size, and identify targeted market segments for growth opportunities; analyze the competitive and regulatory landscapes; actively identify portfolio gaps and opportunities

• Lead new product development initiatives, including business case development, requirements definition, and cross‑functional alignment from concept through launch.

• Partner with the SIOP team to develop demand forecasts that incorporate market growth, regional trends, and product phase‑in/phase‑out plans.

• Drive margin expansion through strategic pricing, product positioning, and cost optimization initiatives.

• Monitor product performance using key metrics such as revenue, margin, and market share; adjust strategies as needed to achieve business goals.

• Support go‑to‑market strategies including product positioning, product launches, sales enablement, and marketing initiatives.

Minimum Job Requirements:

• Bachelor’s Degree, or equivalent experience in Business, Engineering, or related field.

• 5+ years of experience in product management or related fields

• Establishes and maintains effective relationships with a diverse range of stakeholders, key cross‑functional partners, and customers. Works collaboratively rather than in isolation, actively communicating and partnering with cross‑functional teams.

• Demonstrates the ability to analyze, interpret, and organize data, and translate insights into a clear, compelling story.

• Engages with customers and actively advocates for their needs, while prioritizing customer requirements in decision‑making.

• Possesses strong organizational capabilities to successfully manage multiple projects simultaneously.

• Demonstrates strong understanding of business operations, strategy, and decision‑making.

Preferred Job Requirements:

• Experience managing product strategy, roadmaps, and lifecycle management for manufactured or technical products.

• Proven success leading new product development (NPD) programs from concept through launch in a cross‑functional environment.

• Experience analyzing market trends, competitive landscapes, and customer insights to drive product strategy and differentiation.

• Experience developing business cases, pricing strategies, and margin improvement initiatives.

• Familiarity with forecasting, demand planning, and SIOP processes.

• Experience in industrial equipment, construction equipment, rental industry, or related B2B markets

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer‑based work requiring periods of sitting, close vision, and the ability to adjust focus. Up to 30% travel and valid Driver’s License required.

#LI-KA1

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast‑paced agile work environment where their work makes a difference in people’s lives and their own.