Senior Product Designer (Growth & User Experience)

Straive; Minnesota; On-site; USD 83,000 - 152,000; Full time

Job summary

Straive in Minneapolis, MN seeks a Senior Product Designer (Growth & User Experience) to shape user experiences with a data-driven, product-led growth mindset. You will own activation, onboarding, and long-term value, translating user insights into impactful design across the customer journey.

You will collaborate with engineering and product teams, design analytics instrumentation, and lead research to optimize conversions and adoption.

Qualifications

• Proven experience as a UX Designer, Product Designer, or similar role with a strong emphasis on practical UX principles.
• Demonstrated expertise in designing for Product-Led Growth, including onboarding, activation, and conversion optimization.
• Solid understanding of interaction design, information architecture, prototyping tools, and usability testing methodologies.
• Strong analytical and quantitative skills, with experience in defining and tracking product metrics and designing experiments.
• Proficiency in user research techniques, including interviews, usability studies, and workflow analysis.

Responsibilities

• Apply extensive practical UX experience to design intuitive interfaces and interactions.
• Lead the design process from concept to execution, including IA, prototyping, and usability testing.
• Identify strategies to reduce cognitive and interaction friction for users.
• Collaborate with engineering and product management to ensure feasible designs.
• Map and analyze the end-to-end customer journey and dependencies.
• Design and iterate on user flows for trials, onboarding, activation, and self-service experiences.
• Develop telemetry requirements and instrument product usage for analysis.

Skills

UX Design

Product-Led Growth

Interaction Design

Information Architecture

Usability Testing

Product Metrics

User Research

Analytics

Telemetry

Systems Thinking

Collaboration

Job description

Straive is a global leader in enterprise-grade data analytics and AI solutions, committed to empowering businesses across various industries with cutting-edge technology and expert insights. Backed by EQT, a top private equity firm, we are uniquely positioned to drive innovation through significant investments and an entrepreneurial spirit

Our core focus is on delivering advanced Data Analytics & AI Solutions. By combining sophisticated technology with subject matter expertise, we deliver material impact on our clients' topline and streamline their operations. We specialize in providing tailored solutions across financial services, CPG, legal, pharma, life sciences, retail and logistics, helping them build robust data analytics and AI capabilities.

With a client base spanning 30 countries, Straive's strategically located teams operate from eight countries and is headquartered in Singapore. This global presence enables us to offer localized expertise with a worldwide perspective.

Join Straive to be part of a dynamic team at the forefront of data analytics and AI innovation. Here, you'll have the opportunity to contribute to transformative projects, supported by significant investments and an entrepreneurial drive fueled by our partnership with EQT.

Website: https://www.straive.com/

Job Title: Senior Product Designer (Growth & User Experience)

Employment Type: Contract

Location: Minneapolis, MN

The Role:

We are seeking a highly experienced and data-driven Senior Product Designer with a strong background in UX and a proven track record in Product-Led Growth (PLG) strategies. This role is critical in shaping the user experience of our product, focusing on driving customer activation, engagement, and long-term value. You will be instrumental in understanding our users deeply, identifying opportunities for improvement across the entire customer journey, and translating insights into impactful design solutions.

Responsibilities:

• Apply extensive practical UX experience to design intuitive and effective user interfaces and interactions.
• Lead the design process from concept to execution, encompassing interaction design, information architecture, prototyping, and usability testing.
• Proactively identify and implement strategies to reduce cognitive and interaction friction for our users.
• Collaborate closely with engineering and product management teams to ensure design feasibility and successful implementation.
• Customer Journey & Systems Thinking:
• Map and analyze the end-to-end customer journey, identifying key touchpoints, bottlenecks, and dependencies.
• Employ systems thinking to optimize the overall user experience and product ecosystem, rather than focusing solely on isolated screens or funnel stages.
• Develop strategies to improve user flow and streamline interactions across the entire product.
• Product-Led Growth & Activation Expertise:
• Design and iterate on critical user flows including trials, onboarding, activation, and self-service experiences.
• Develop and optimize conversion loops, adoption strategies, and mechanisms for progressive discovery of additional product value.
• Champion a PLG mindset, ensuring that the product itself drives acquisition, retention, and expansion.
• Analytics & Product Instrumentation:
• Leverage strong quantitative skills to define and track key product metrics.
• Define activation and value events, behavioral funnels, and adoption metrics.
• Collaborate with engineering to define telemetry requirements for robust product instrumentation.
• Design and analyze experiments to measure the impact of design changes and product initiatives.
• Ensure that usage depth, measurable expansion, and trusted usage telemetry are central to our product development.
• User Research & Discovery Skills:
• Conduct direct user research, including customer observations, interviews, and usability studies.
• Gain a deep understanding of user workflows and underlying needs.
• Effectively differentiate between stated user requests and their actual underlying problems.
• Utilize research findings to inform product strategy, prioritize features, and drive iterative design improvements.

Qualifications:

• Proven experience as a UX Designer, Product Designer, or similar role with a strong emphasis on practical application of UX principles.
• Demonstrated expertise in designing for Product-Led Growth, including onboarding, activation, and conversion optimization.
• Solid understanding of interaction design, information architecture, prototyping tools, and usability testing methodologies.
• Strong analytical and quantitative skills, with experience in defining and tracking product metrics and designing experiments.
• Proficiency in user research techniques, including interviews, usability studies, and workflow analysis.
• Excellent systems thinking capabilities and the ability to see the bigger picture of the customer experience.
• Ability to translate complex user needs and business goals into elegant and effective design solutions.
• Strong communication and collaboration skills, with the ability to articulate design decisions and rationale clearly.
• Experience with product instrumentation and telemetry is highly desirable.

This job description is not intended to cover or contain a comprehensive listing of all responsibilities, duties, or activities that are required. Responsibilities, duties, and/or activities may change, or new ones may be added at any time with or without notice.

“Straive is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination based on age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation.

We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.”