Senior Product Designer — Brand & UI Systems (Remote)

Route; United States; Hybrid; USD 158,000 - 194,000; Full time

Benefits offered by this job

Health insurance coverage

Remote or hybrid work

Unlimited PTO

401k matching

Growth opportunities

Learning & development

DEI programs

Job summary

Route seeks a Product Designer to craft innovative brand and product design solutions for our suite of B2B and B2C products. You’ll partner with our Design Director to shape Route’s visual identity across products, marketing, sales materials, and prototypes.

This hands-on role balances craft with modern workflows, accelerates exploration with AI tools, and builds systems to guide growing teams. You will design across email, web, and in-app experiences, ensuring accessibility and brand

Qualifications

• 5+ years of product and brand design experience.
• Online portfolio with strong visual design, design systems, motion, and digital product work.
• Figma mastery: variables, auto layout, components, prototyping, AI agent, and design token structures.
• Hands-on experience designing for email, web, and in-product messaging, with best practices for each medium.
• Knowledge of responsive web, HTML, CSS, motion design, and WCAG accessibility standards.
• Strong communicator who can operate autonomously in a fast-paced environment.

Responsibilities

• Lead the design and execution of Route’s omni-channel communications and marketing touchpoints such as email, web, in-app messaging, and beyond.
• Design elegant, merchant and shopper-facing UI across Route’s product suite, maintaining and scaling our design systems.
• Develop and maintain clear, comprehensive, and actionable brand guidelines that ensure brand consistency, clarity, and effectiveness across all stakeholders and applications.
• Collaborate cross-functionally with product, engineering, marketing, and sales to bring ideas to life and ensure accurate implementation across products, presentations, and other experiences.
• Ensure visual experiences are accessible, inclusive, and human-centered.
• Contribute to storytelling through motion, illustration, or investor-facing visuals as needed.
• Participate in design reviews, QA, and experiments to refine and improve our experiences.

Skills

Product design

Brand design

Design systems

Figma

Email design

Web design

Tools

Adobe Creative Suite

Cinema4D

Framer

Lottie

After Effects

Job description

Route seeks a Product Designer to craft innovative brand and product design solutions for our suite of B2B and B2C products. You’ll partner with our Design Director to shape Route’s visual identity across products, marketing, sales materials, and prototypes.

This hands-on role balances craft with modern workflows, accelerates exploration with AI tools, and builds systems to guide growing teams. You will design across email, web, and in-app experiences, ensuring accessibility and brand