Product Designer

Madrona Venture Labs; United States; Hybrid; USD 158,000 - 194,000; Full time

Benefits offered by this job

Health insurance coverage

Remote or hybrid work

Unlimited PTO

401k matching

Growth opportunities

Learning & development

DEI programs

Job summary

Route seeks a Product Designer to craft innovative brand and product design solutions for our suite of B2B and B2C products. You’ll partner with our Design Director to shape Route’s visual identity across products, marketing, sales materials, and prototypes.

This hands-on role balances craft with modern workflows, accelerates exploration with AI tools, and builds systems to guide growing teams. You will design across email, web, and in-app experiences, ensuring accessibility and brand

Qualifications

• 5+ years of product and brand design experience.
• Online portfolio with strong visual design, design systems, motion, and digital product work.
• Figma mastery: variables, auto layout, components, prototyping, AI agent, and design token structures.
• Hands-on experience designing for email, web, and in-product messaging, with best practices for each medium.
• Knowledge of responsive web, HTML, CSS, motion design, and WCAG accessibility standards.
• Strong communicator who can operate autonomously in a fast-paced environment.

Responsibilities

• Lead the design and execution of Route’s omni-channel communications and marketing touchpoints such as email, web, in-app messaging, and beyond.
• Design elegant, merchant and shopper-facing UI across Route’s product suite, maintaining and scaling our design systems.
• Develop and maintain clear, comprehensive, and actionable brand guidelines that ensure brand consistency, clarity, and effectiveness across all stakeholders and applications.
• Collaborate cross-functionally with product, engineering, marketing, and sales to bring ideas to life and ensure accurate implementation across products, presentations, and other experiences.
• Ensure visual experiences are accessible, inclusive, and human-centered.
• Contribute to storytelling through motion, illustration, or investor-facing visuals as needed.
• Participate in design reviews, QA, and experiments to refine and improve our experiences.

Skills

Product design

Brand design

Design systems

Figma

Email design

Web design

Tools

Adobe Creative Suite

Cinema4D

Framer

Lottie

After Effects

Job description

We are Route

Buying stuff online can get messy once you hit that “order” button. Managing dozens carrier tracking links, dealing with lost or damaged packages, and resolving issues with customer support can feel like a wild goose chase. That’s why we created the Route — to make the post-purchase experience for consumers like you, and the brands you love, as seamless as possible.

Route is on a mission to connect the world’s commerce. Through our network of millions of Route App users and thousands of merchants, we’re making it easier than ever for consumers to track, insure, and discover their favorite products in one place — which connects the world’s best direct-to-consumer brands to happy, repeat customers.

Since Route launched in 2018, we’ve been on a journey to build innovative products that empower our customers, all while fostering a people-first, values-driven company culture. We’re looking for talented people across the ecommerce space to join us on the next steps of this adventure.

Don’t just take our word for it! Discover what life at Route has to offer

The opportunity

We’re looking for a Product Designer to craft innovative brand and product design solutions for Route’s suite of B2B and B2C products (Package Protection, Package Tracking, Returns). You’ll partner closely with our Design Director to shape Route’s visual identity across products, marketing, sales materials, and prototypes. This is a hands‑on role to balance deep craft with modern workflows, accelerate exploration with AI tools, and build systems to guide our growing teams

The team

The Design team plays a big role in shaping not only how Route products look and feel, but also how the team grows together. We focus on building meaningful, user‑facing experiences that reach millions of shoppers and top‑tier brands, and we operate with high autonomy, low ego, and strong cross‑functional alignment. Design always has a seat at the table, and we lean on each other to push great ideas forward.

What you’ll do

• Lead the design and execution of Route’s omni‑channel communications and marketing touchpoints such as email, web, in‑app messaging, and beyond
• Design elegant, merchant and shopper‑facing UI across Route’s product suite, maintaining and scaling our design systems
• Develop and maintain clear, comprehensive, and actionable brand guidelines that ensure brand consistency, clarity, and effectiveness across all stakeholders and applications
• Collaborate cross‑functionally with product, engineering, marketing, and sales to bring ideas to life and ensure accurate implementation across products, presentations, and other experiences
• Ensure visual experiences are accessible, inclusive, and human‑centered
• Contribute to storytelling through motion, illustration, or investor‑facing visuals as needed
• Participate in design reviews, QA, and experiments to refine and improve our experiences

Minimum Qualifications

• 5+ years of experience in product and brand design (agency and/or in‑house)
• Online portfolio showcasing strong visual design, design systems, communications design, motion, and digital product work
• Figma expertise: mastery of variables, auto layout, components, prototyping, AI agent, and design token structures
• Hands‑on experience designing for email, web, and in‑product messaging, with an understanding of best practices for each medium
• Knowledge of responsive web, HTML, CSS, motion design, and WCAG accessibility standards
• Strong communicator who can operate autonomously in a fast‑paced environment

Preferred Qualifications

• Proficiency with design software such as Adobe Creative Suite (ie. Photoshop, Illustrator, Firefly, After Effects, Premiere) or Cinema4D, Lottie, Framer
• Understanding of lifestyle, fashion, and sports branding trends
• Experience in e‑commerce, marketplaces, or shopping platforms like Shopify
• Experience with illustration, motion, and visual storytelling

Equal opportunity for all

Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Total Rewards

We know our team works best when everyone feels happy, healthy, and supported. We offer to pay 95% - 100% of your health insurance premiums for you and your family, remote or hybrid work arrangements, unlimited PTO, 401k matching, formalized growth opportunities, learning & development, DEI programs & events, and so much more.

Pay Transparency

Salary for this role:

National: $158,000 - $167,000

Los Angeles/ Orange County: $172,000 - $182,000

San Francisco Bay Area: $181,000 - $191,000

New York: $183,000 - $194,000

The cash compensation above includes base salary, and is not reflective of potential commission for employees in eligible roles, or annual bonus targets under Route’s bonus plan for eligible roles. In addition to cash compensation, all Route employees are eligible to participate in Route's equity incentive plan to receive stock options per the terms of the agreement. Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their career level, skills, experience, specific geographic location qualifications and other job-related reasons.