Senior Product Art Director — Visual Systems & Craft

Ouraring; San Francisco, Northern (CA, KY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Oura seeks a Principal Art Director, Product to own and evolve our visual language across illustration, photography direction, and iconography in the Oura App. This senior individual contributor role leads through craft, guiding a network of creators while aligning product design, brand, and marketing.

You will define principles, guardrails, and a scalable quality bar, partnering with Product Design and Design Systems to ensure accessibility, clarity, and editorial sophistication that feels

Qualifications

• 15+ years design experience, senior contributor at staff/principal level.
• Portfolio demonstrates exceptional UI craft and systems thinking for scale.
• Ability to defend a strong aesthetic POV while collaborating across teams.

Responsibilities

• Own and evolve Oura's product visual language across illustration, photography, and iconography.
• Set photography direction and curation standards for product surfaces.
• Build and steward illustration systems with clear rules and governance.
• Partner with Product Design and Design Systems to ensure accessibility and clarity in UI.
• Advocate for quality and provide actionable, rigorous critique to the team.
• Think in systems to ensure coherence across states, flows, and platforms.
• Maintain curatorial eye across imagery, motion, and storytelling in the app.
• Develop clear creative briefs, references, and review rituals for consistency.
• Operate with a freelance-first mindset: source, onboard, direct external talent.

Skills

Design leadership

UI craft

Systems thinking

Cross-functional collaboration

AI in design

Mentorship

Typography & imagery

Editorial critique

Freelance talent management

Tools

Figma

Design Systems

Job description

Oura seeks a Principal Art Director, Product to own and evolve our visual language across illustration, photography direction, and iconography in the Oura App. This senior individual contributor role leads through craft, guiding a network of creators while aligning product design, brand, and marketing.

You will define principles, guardrails, and a scalable quality bar, partnering with Product Design and Design Systems to ensure accessibility, clarity, and editorial sophistication that feels