Senior Product Analyst — AI-Driven Product Analytics (Remote)

Route; Orem (UT, CA); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Route is seeking a Senior Product Analyst in Utah with strong SQL/dbt, analytics and experimentation skills to drive product strategy and optimization for post‑purchase experiences. You will partner with Product, Engineering and Finance to translate business questions into actionable insights and dashboards.

You will design and evaluate experiments, build scalable data models, and help connect product outcomes to revenue and customer value while communicating insights to both technical and

Qualifications

• 5+ years of experience in product analytics, business or operations analytics, or data analytics supporting a product or growth organization.
• Advanced SQL skills and experience independently working with large, complex datasets.
• Strong experience with dbt, data modeling, metric design and modern analytics engineering practices.
• Strong foundation in statistics and experimentation, including A/B testing, hypothesis testing, confidence intervals, sample sizing and common sources of experimental bias.
• Experience defining KPIs and building measurement frameworks for products, features or business initiatives.
• Experience using AI tools to improve analytical workflows, paired with strong judgment around validating outputs.
• Proficiency with Python for analysis, automation or analytical workflows.
• Experience building dashboards and reporting in modern BI or product analytics platforms.
• Ability to independently structure and solve ambiguous problems while balancing analytical rigor with practical business needs.
• Strong written and verbal communication skills with the ability to turn complex findings into clear recommendations.

Responsibilities

• Partner with Product Managers to identify opportunities, evaluate tradeoffs and use data to influence product strategy and roadmap decisions.
• Translate ambiguous product and business questions into structured analytical approaches, clear hypotheses and actionable recommendations.
• Analyze customer and merchant behavior, product funnels, adoption, retention, conversion and monetization to identify opportunities for product optimization and growth.
• Design and evaluate A/B tests, including hypothesis development, metric selection, sample sizing, guardrails and statistical interpretation.
• Apply statistical methods to evaluate product performance, isolate root causes and quantify impact.
• Define product KPIs and measurement frameworks that connect customer outcomes, product performance and business impact.
• Build and maintain scalable analytical data models using SQL and dbt, with a focus on reliable metric definitions, data quality and reusable analytical foundations.
• Develop dashboards, reporting and self‑service analytics that give teams clear visibility into product and business performance.
• Perform deep‑dive analyses to understand changes in key metrics, identify root causes and recommend next steps.
• Partner with Engineering and Data Engineering on instrumentation, data availability and analytical requirements for new products and features.
• Collaborate with Finance, Revenue Operations and other teams to connect product decisions with revenue, operational and financial outcomes.
• Apply AI tools thoughtfully across analytics and analytics engineering workflows to accelerate analysis, development, investigation and automation while maintaining rigorous validation of outputs.
• Communicate complex analyses clearly to technical and non‑technical audiences and help drive alignment around decisions and priorities

Skills

SQL

dbt

Statistics

KPIs

Python

BI dashboards

AI tools

Cross-functional

Tools

dbt

Python

BI tools

Job description

Route is seeking a Senior Product Analyst in Utah with strong SQL/dbt, analytics and experimentation skills to drive product strategy and optimization for post‑purchase experiences. You will partner with Product, Engineering and Finance to translate business questions into actionable insights and dashboards.

You will design and evaluate experiments, build scalable data models, and help connect product outcomes to revenue and customer value while communicating insights to both technical and