Senior Producer, Shopper and Retail Experience

Tag; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Tag is seeking a Senior Producer to lead shopper marketing and retail production programs from concept to delivery. You will partner with Client Services, PM, Creative teams, and vendors to ensure successful in-store campaigns that meet timelines and budgets.

The ideal candidate brings strong production expertise, outstanding communication, and project leadership to bridge creative vision with practical execution, delivering exceptional client experiences and measurable results.

Qualifications

• 7+ years in production, project management, or agency environments.
• Strong knowledge of retail print production and fabrication processes.
• Experience with procurement, supplier management, and supply chain fundamentals.
• Exceptional stakeholder communication skills.
• Ability to collaborate effectively across cross-functional teams.
• Strong organizational, analytical, and multi-priority management abilities.
• Proactive, adaptable, and able to navigate changing priorities while maintaining focus.
• Detail-oriented with a commitment to delivering high-quality work.
• Confident and professional communicator with strong interpersonal skills.

Responsibilities

• Lead shopper marketing and print retail production projects from concept through execution.
• Provide production expertise on specifications, artwork requirements, materials, fabrication methods, and best practices.
• Evaluate concepts for feasibility, quality, cost efficiency, and retail requirements.
• Develop schedules and timelines, identifying risks, dependencies, and mitigations.
• Manage vendor communication to confirm production specs, technical requirements, and details.
• Prepare detailed production and print specifications.
• Oversee quality assurance throughout and final deployment.
• Mentor team members and provide day-to-day workflow guidance.
• Stay current on emerging materials, technologies, and industry trends.
• Implement best practices and continuous improvements to delivery, quality, and cost.
• Develop strong relationships with vendor contacts and internal teams.
• Travel may be required to review printing materials or installations.

Skills

Communication

Project leadership

Cross-functional collaboration

Organizational skills

Problem solving

Attention to detail

Mentoring

Vendor management

Stakeholder management

Tools

Microsoft Office

AI tools

Job description

Senior Producer, Shopper and Retail Experience

This role is responsible for leading the planning, execution, and management of shopper marketing and retail production programs from concept through final delivery. Working in close partnership with Client Services, Project Management, Creative teams, and external vendors, this position serves as the subject matter expert for all production-related aspects of shopper and in-store campaigns. The role partners closely with Creative teams to provide production expertise, recommend practical and innovative solutions, identify potential executional challenges early in the process, and ensure all creative concepts are designed for successful implementation across retail environments.

The ideal candidate combines strong production expertise with excellent communication and project leadership skills, enabling them to effectively bridge the gap between creative vision and executional reality while delivering exceptional client experiences and business results.

Responsibilities

• Lead shopper marketing and print retail production projects from concept through execution.
• Provide production expertise to the creative team on specifications, artwork requirements, materials, fabrication methods, and manufacturing best practices.
• Evaluate creative concepts for feasibility, quality, cost efficiency, and retail execution requirements.
• Develop schedules, and project timelines, identifying risks, dependencies, and mitigation plans.
• Effectively manage communication with vendors to confirm production specifications, technical requirements, and mechanical details, ensuring projects are delivered accurately and on schedule.
• Prepare detailed production and print specifications.
• Oversee quality assurance process throughout and final deployment.
• Mentor team members and provide day-to-day workflow guidance and production leadership.
• Stay current on emerging materials, technologies, and industry trends to drive innovation and operational efficiency.
• Implement best practices and continuous process improvements to enhance delivery, quality, and cost effectiveness.
• Develop strong relationships with vendor contacts and internal team.
• Travel may be required to review printing materials or installations.

Qualifications

• 7+ years of experience in production, project management, or agency environment.
• Strong knowledge of retail, print production, and fabrication processes, including lithographic (sheet-fed and web) printing and specifically to Retail placements.
• Experience with procurement, supplier management, and supply chain fundamentals.
• Exceptional stakeholder communication skills.
• Demonstrated ability to collaborate effectively across cross-functional teams.
• Strong organizational, analytical, and problem-solving abilities, with the capacity to manage multiple priorities in a fast-paced environment.
• Proactive, adaptable, and able to navigate changing priorities while maintaining focus on business objectives.
• Detail-oriented with a commitment to delivering high-quality work and exceptional service.
• Confident and professional communicator with strong interpersonal skills.
• Resilient and solution-focused, with the ability to manage challenging situations effectively.
• Experience leading, mentoring, and motivating team members.
• Advanced proficiency in Microsoft Office; familiarity with AI tools and platforms preferred.
• Strong commercial acumen and understanding of production operations, timelines, and risk management.