Senior Pro Experience Marketing Manager (Remote)

LawnStarter; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Base salary of $120k–$150k

Equity: Stock options

Healthcare: Medical, dental, and vision coverage

Flexible PTO policy

Job summary

A leading on-demand marketplace for lawn care is seeking a communications experience owner to enhance the Pro journey. In this remote position, you will build strategies to ensure Pros succeed on the platform, creating messaging that fosters trust and motivation. Key responsibilities include managing in-product communication, community engagement, and help content. Ideal candidates will have a strong supply-side understanding, excellent communication skills, and a knack for leveraging AI in process improvement. The position offers a competitive salary and flexible work arrangements.

Qualifications

• Experience on supply-side or creator-side user segments through direct interactions.
• Exceptional writing skills focused on clarity and warmth.
• Ability to connect communications to measurable outcomes.
• Experience in influencing cross-functional teams.
• Capability to build processes from scratch.
• Familiarity with AI tools in content creation and feedback synthesis.

Responsibilities

• Own in-product messaging and design for Pro communications.
• Develop engagement strategies for Pro community.
• Create effective help content for Pros.
• Advocate for Pro feedback within the organization.
• Manage gamification and incentive communication.

Skills

User segment expertise

Effective communication

Influence without authority

AI tool usage

Job description

A leading on-demand marketplace for lawn care is seeking a communications experience owner to enhance the Pro journey. In this remote position, you will build strategies to ensure Pros succeed on the platform, creating messaging that fosters trust and motivation. Key responsibilities include managing in-product communication, community engagement, and help content. Ideal candidates will have a strong supply-side understanding, excellent communication skills, and a knack for leveraging AI in process improvement. The position offers a competitive salary and flexible work arrangements.