Senior Principal Program Manager, GTM Excellence

EngineersOfAI; New York (NY); Hybrid; USD 170,000 - 230,000; Full time

Job summary

Reddit is seeking a highly strategic Senior Principal Program Manager to join the GTM Excellence team. This executive-facing role leads large-scale transformations, owning end-to-end processes and evolving systems and data to support advertiser experiences.

Based in a hybrid environment (New York, NY; Chicago, IL; San Francisco, CA; Los Angeles, CA), you will partner with CRO, COO, Finance, Product, Engineering, Sales, and Data teams to drive clear recommendations and measurable impact.

Qualifications

• 8-12+ years in strategic program management, business transformation, strategy & operations or related field.
• Background in Digital Media or ad tech preferred.
• Executive communication with C-suite stakeholders (CRO/COO) and cross-functional leaders.
• Experience leading change management initiatives across teams.

Responsibilities

• Lead end-to-end GTM transformation initiatives and end-to-end processes.
• Manage large-scale planning cycles and prepare decision-ready documents for executive leadership.
• Collaborate with CRO, COO and cross-functional partners to gather buy-in and accelerate execution.
• Break down high-impact opportunities and drive analysis to actionable recommendations.

Skills

Executive communication

Stakeholder management

Strategic program management

Change management

Problem solving

Ambiguity handling

Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

We’re looking for a highly strategic Senior Principal Program Manager to join the GTM Excellence team within Reddit’s GTM Strategy & Operations organization. In this heavily executive-facing role, you will operate as a Business Transformation Manager leading large-scale strategic initiatives—specifically owning end-to-end processes, transforming our methodologies, and evolving our systems, data, and products.

The ideal candidate brings immense executive presence, strong judgment, and a deep background in digital media forecasting to build the systems and processes that maximize customer-facing time and create a seamless experience for Reddit advertisers.

Location: Hybrid. New York, NY; Chicago, IL; San Francisco, CA; Los Angeles, CA

Responsibilities:

• Support core GTM leadership by managing Reddit's largest OPEX planning cycles, overseeing complex roadmaps, and ensuring decision-ready documents are prepared for monthly engagements with executive leadership, including the CRO and COO.
• Own the end-to-end processes. Example: Manage and optimize stages across the buy cycle, including pipeline, forecasting methodologies, campaign planning, credit checks, credit limits, application, and invoicing.
• Act as an extension of senior leadership. Engage heavily with the CRO, COO, and cross-functional senior leaders across Finance, Product, Engineering, Sales, and Data Product to gather buy-in, pressure test ideas, and accelerate execution.
• Break down ambiguous, high-impact opportunities into clear problem statements, develop hypotheses, drive analysis, and identify the highest-impact opportunities to improve how Reddit operates.
• Own work from idea to execution, including rollout planning, stakeholder communication, training, and adoption. Navigate strong change management processes to ensure smooth transitions across a wide variety of sales spaces.
• Evaluate how work gets done today, identify friction points and root causes, and design simpler, more standardized processes, policies, and ways of working that improve seller productivity and the advertiser experience.
• Define success metrics, track results, gather feedback, and refine processes over time. Establish governance and guardrails where needed to drive consistency without adding unnecessary complexity.

Required Qualifications:

• 8-12+ years of experience in strategic program management, business transformation, strategy & operations, or a related field.
• Background in Digital Media companies (experience at a platform + agency is highly preferred).
• Executive communication and stakeholder management skills. Must be comfortable being put in front of and influencing C-suite stakeholders (CRO, COO) and acting as a seamless extension of leadership.
• Proven ability to operate in ambiguity and independently structure complex problems into clear recommendations and action plans.
• Experience leading change management initiatives across cross-functional teams, from initial problem framing through implementation and adoption.
• Ability to balance high-level strategic thinking with hands‑on execution; this role requires an owner, not just a coordinator.

Preferred Qualificatio