Senior Principal Designer — Digital Product Experience

Nike; Beaverton (OR); On-site; USD 150,000 - 210,000; Full time

Job summary

Nike seeks a Senior Principal Designer to define the look, feel, and strategic vision of its digital experiences and platforms. You will lead architecture across product ecosystems and guide design from concept through delivery.

As the senior designer, you will partner with senior leaders to shape a bold product vision, mentor teams, and elevate craft while aligning with Nike’s brand and market strategy.

Qualifications

• Bachelor’s degree in business or design or equivalent experience.
• 10+ years of digital design or related experience with a strong portfolio.
• Proven ability to shape consumer-facing digital products and guide strategy.

Responsibilities

• Define and validate future-state product experiences through rapid exploration and prototyping.
• Collaborate across Product, Engineering, Research, and Design to inspire teams and align stakeholders.
• Lead high-impact initiatives that drive innovation and business value.
• Mentor talent and raise craft quality across the organization.
• Shape product and market strategy through cross-functional leadership.

Skills

Digital design

Strategic thinking

Interaction design

Visual design

Communication

Autonomy

AI-powered tools

Education

Bachelor’s degree in business or design

Tools

Figma

Cursor

Claude

Job description

Nike seeks a Senior Principal Designer to define the look, feel, and strategic vision of its digital experiences and platforms. You will lead architecture across product ecosystems and guide design from concept through delivery.

As the senior designer, you will partner with senior leaders to shape a bold product vision, mentor teams, and elevate craft while aligning with Nike’s brand and market strategy.