Senior PR Strategy Lead & Client Counselor

Planit Inc.; Baltimore, Northern (MD, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Planit Inc. in Baltimore is seeking a PR Supervisor to lead the development and execution of client PR plans, serving as the primary contact for strategic direction. The role includes guiding junior staff and delivering mentorship while aligning campaigns with client goals.

You will craft press materials, media pitches, and thought leadership content; coach spokespeople; and provide performance insights that tie media results to business outcomes. Occasional travel may be required.

Qualifications

• 7–10+ years of public relations experience (agency experience preferred).
• Bachelor’s degree in public relations, communications, marketing, or a related field.
• Proven success in securing national, regional, and trade media coverage.
• Strong writing skills with experience developing press materials, thought leadership articles, and bylines.

Responsibilities

• Leads the development of PR strategies that support the client’s business.
• Earns and keeps client trust as a trusted advisor with proactive strategic PR counsel.
• Writes, develops, and oversees press materials, bylines, contributed articles, and media talking points.

Skills

PR strategy

Writing

Media coaching

Client relations

Analytics

Cross-functional

Education

Bachelor's degree

Tools

Google Suite

Monday.com

MuckRack

Presentation software

Job description

Planit Inc. in Baltimore is seeking a PR Supervisor to lead the development and execution of client PR plans, serving as the primary contact for strategic direction. The role includes guiding junior staff and delivering mentorship while aligning campaigns with client goals.

You will craft press materials, media pitches, and thought leadership content; coach spokespeople; and provide performance insights that tie media results to business outcomes. Occasional travel may be required.